All posts by krittika.banerjee

The future of Underwriting with Big Data

Underwriting has come a long way since 1668 when bankers at the Lloyd’s of London insurance market, were paid a fee, for literally writing their name under the risk they were willing to cover, as…

Read more

Smart Data Discovery to strengthen customer value in Banking

The Why To democratize the big data experience for business users As the frequency and scale of data creation in banks becomes faster and bigger than ever before, the first challenge for many is how…

Read more

Retail Trends for Valentine’s Day

The tidal wave called Valentine’s Day has arrived yet again in a flurry of red hearts. And mushy lovers in the throes of dopamine are making a mad dash to pamper their sweethearts with gifts,…

Read more

Digitizing legacy POS for omni-channel integration

Say the word ‘POS’ and nine times out of ten, it will bring to mind the image of a clunky payment processing system mounted on a dedicated checkout counter. True, since its advent in 1974,…

Read more

Role of Predictive Analytics in Sales Forecasting

“We really can’t forecast all that well, and yet we pretend that we can, but we really can’t.” – Alan Greenspan Three years ago, the former Fed Chairman confessed this to a dumbfounded Jon Stewart…

Read more

Customer dimension in Merchandise planning : How consumer data has become crucial in today’s planning

The New Merchandising Reality “The customer is always right” goes the old adage, but for several decades in the past, it did not hold sway with merchandise buyers in retail organizations. Buyers would rely heavily…

Read more

Up your Holiday Sales Game by Cross-selling & Upselling to the max!

Up your Holiday Sales Game by Cross-selling & Upselling to the max! Make your Sales Merry & Bright, ye Retailers! Black Friday and Cyber Monday have long since passed and Christmas is just days away…

Read more

Faster Batch Processing: The Untold Story

Big Data is About to Get a Lot Bigger We live in a world where an unrelenting deluge of data has become the new normal. And data generation is galloping ahead at an unprecedented speed.…

Read more

5 Ways Smarketing (Sales+Marketing) Analytics Enables Business Success

As much as we love Dilbert, we beg to differ with him here! Marketing decisions can’t be based on gut feelings or “liquor and guessing” for that matterJ. The key to marketing accountability lies in…

Read more

Incorporating Big Data in Omni-Channel Planning

Omni-channel is no longer a magical utopia; it is no pot of gold hidden at the rainbow’s end. It’s here and it’s happening right now. For the retailer to succeed alongside a changing landscape, it…

Read more

What the US Election has taught us about Digital Marketing

With unconventional candidates, unusual platforms and dramatic turning points throughout the race, the 2016 US presidential election has certainly become one for the history books. Bizarreness notwithstanding, it has also been the biggest digital battle…

Read more

Optimizing Marketing ROI through Analytics

Not so long ago, marketing was quite a simple proposition; marketing executives would create advertising campaigns for “brand-building” and as long as this generated some leads, and then (directly or indirectly) drove sales, their job…

Read more