All posts by krittika.banerjee

5 Ways Smarketing (Sales+Marketing) Analytics Enables Business Success

As much as we love Dilbert, we beg to differ with him here! Marketing decisions can’t be based on gut feelings or “liquor and guessing” for that matterJ. The key to marketing accountability lies in…

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Incorporating Big Data in Omni-Channel Planning

Omni-channel is no longer a magical utopia; it is no pot of gold hidden at the rainbow’s end. It’s here and it’s happening right now. For the retailer to succeed alongside a changing landscape, it…

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What the US Election has taught us about Digital Marketing

With unconventional candidates, unusual platforms and dramatic turning points throughout the race, the 2016 US presidential election has certainly become one for the history books. Bizarreness notwithstanding, it has also been the biggest digital battle…

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Optimizing Marketing ROI through Analytics

Not so long ago, marketing was quite a simple proposition; marketing executives would create advertising campaigns for “brand-building” and as long as this generated some leads, and then (directly or indirectly) drove sales, their job…

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Combining Best of Breed Algorithms – A Unified Approach To Big Data

In an age when big data is being touted as the new oil, proprietary algorithms must certainly be acknowledged as big data’s version of refined fuel. It is that, and more. In a digital world…

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Self-Service in Retail – The preferred way of customer interactions in a Digital Age

Gone are the days when people used to call up airlines to get flights booked or wait in a queue to get movie tickets. These reduced human interactions aren’t driven by organizations looking to shave…

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The Empowered Store Associate: Driving Tomorrow’s Retail Experience

They are the messengers who carry the essence of your brand. They make or break shoppers’ perceptions and, by extension, your desired brand image. For a customer, they are the most visible people who keep…

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AMPLIFYING THE IN-STORE EXPERIENCE: MAKING YOUR BRICKS CLICK

THE TIMES THEY ARE A-CHANGIN’ “The distinctions that we talk about today between stores, apps, pick-up, delivery and sites are continuing to blur into the background for customers. For them, it’s just Walmart.” asserts Walmart…

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Delivering Success with Oracle Retail XBRi

Globally over $120 billion worth of shrinkage is suffered annually by retailers, which accounts for 1.44% of total retail sales, according to the Global Retail Theft Barometer. As the realities of loss become better understood,…

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Building a Better In-Store Grocery Experience

A customer walks into your grocery store after a long, hard day at work. Let’s call her Millennial Melanie. Needless to say, she’s already not in the mood to shop. After taking a quick glance…

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