All posts by shreyasee.ghosh

Tick the right technology boxes for location based marketing – RFID Vs Beacons Vs Geo Fencing

“Most brands and marketers only utilize 15% of technologies and capabilities they are already paying for, so the focus should not be in the number of technologies that need to adopted, but in “applying” them…

Read more

Behind the New Era of Experiential Retail: 5 Key Technologies to Watch Out For in 2018

Shopping is not merely spending money on things at a store anymore, it’s an experience. Customers now don’t just want to shop; they want to live the experience. Retailers have taken the technological advances and…

Read more

Empowered Commerce: V16 New features in Merchandize and planning solutions

Empowering the business comes with fueling the operations the right way, which in turn enables retailers to cater to the business demands and customer needs with complete precision. Timing and seamlessness is of essence in…

Read more

How Retailers Can Use Customer Sentiment Analytics to Build Customer Loyalty

“Opposite of love is not hate, it’s indifference.” –Elie Wiesel, Nobel laureate. Many a time while planning strategies for customer loyalty programs or customer retention, business owners forget that loyalty is a sentiment. Your strategies…

Read more

Retail Innovator Trends ahead of the 2017 Holiday Sales Forecast

Retailers rejoice! The holiday season is here! And guess what? According to industry experts, people are going to spend more than last year. So get your shelves (online and in-store), virtual reality surprises and store…

Read more

Migrate faster to the Oracle V16 POS with our integration solution

IHL research and advisory firm recently named Oracle Retail Xstore Point-of-Service offering—the top overall provider for both types of retailers (hard good and soft goods). Modern and flexible, Xstore POS has the features that makes…

Read more

What does Big Data and Sherlock Holmes have in common?

What’s common between a Great Detective’s work and Big Data Analytics? They both find insights from enormous amounts of accumulated data and use it to solve problems and find answers. Whether it’s the mysterious disappearance…

Read more

Testing Trendsetters at STARWEST 2017

Bring out the best of your testing capabilities and flaunt them on this year’s biggest testing ramp- the STARWEST 2017, Anaheim, CA. Held for a week in the city of Disney land, STARWEST is one…

Read more

The Top 4 Game Changing Challenges for Banks in UAE

Digital transformation of a country or region is marked by the dynamic psychograph of the populace in tandem with the growing digital innovations. UAE, among the many other global leaders is on the fast-track to…

Read more

Top Customer Service Management Trends 2017

“Empowered customers are on the move: 40% of consumers have a high willingness and ability to shift spend, with an additional 25% building that mindset.” Forrester. There was a time when having an innovative product…

Read more

Big Data Discovery leads to Smarter Conversational Systems

Making data discovery more personal “By 2020, the average person will have more conversations with bots than with their spouse.” – Gartner. As soon as you pass by a store window it chimes “new arrivals!”…

Read more

Improving Inventory Visibility with PRIOS (Grocery)

Smart shelves, digital signage, smart apps- Omni channel retail has come a long way following the road to digital retail innovation. Selling has become smart, easier to navigate for customers but it hasn’t got any…

Read more