All posts by shreyasee.ghosh

Top Customer Service Management Trends 2017

“Empowered customers are on the move: 40% of consumers have a high willingness and ability to shift spend, with an additional 25% building that mindset.” Forrester. There was a time when having an innovative product…

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Big Data Discovery leads to Smarter Conversational Systems

Making data discovery more personal “By 2020, the average person will have more conversations with bots than with their spouse.” – Gartner. As soon as you pass by a store window it chimes “new arrivals!”…

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Improving Inventory Visibility with PRIOS (Grocery)

Smart shelves, digital signage, smart apps- Omni channel retail has come a long way following the road to digital retail innovation. Selling has become smart, easier to navigate for customers but it hasn’t got any…

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Real-time Personalized Recommendations: Retail use-case

“No!” “For the hundredth time! No!” Paul yelled as he slammed his laptop shut. All the websites he visited were trying to sell him ridiculously printed sweatshirts. Okay, a new animated movie has released and…

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Marketing Analytics Trends for 2017

Digital has been revolutionizing marketing in a never seen before way. Marketing is about strategic selling, getting your things to people who need it or will need it. Digital is facilitating just that, it is…

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Big Data Myth: Big Data is for Big Companies

Big data’s ‘big’ is misleading. Just like being a big man doesn’t always mean you’re a wrestler, same way big data is more about the wide variety of data more than the volume. So, even…

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Back to the Digital Future – 2017

Looking back at 2016 and taking a peek into 2017, the digital past and future. We have turned too many pages of the calendar this year. On the last page of it, let’s take a…

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Smart Marketers encashing on the rise of Explanatory Analytics

Sometime ago Whole Foods, an American supermarket chain formulated a marketing strategy targeting the millennial customers. They planned to launch a line of grocery stores specifically for that demographic. The announcement and strategy met with…

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Building your Data Lake- A modernized approach to compliance and security

Your bank or financial institution is not restricted to just files and records. Your data has spread out in the world in forms of images, voices, videos, social media comments and your customers’ and stakeholders’…

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Personalization- Right promotions at the right time to the right place

Rebecca likes a shoulder bag at an online store. They are giving a discount also. It fits her budget and her need. She adds it to her cart and decides to check it out at…

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Top 5 trends in Big Data affecting Banking & Financial Services organizations

Information in the BFSI sector is like the menu card of a multi-cuisine restaurant. All kinds of data on a platter, served simultaneously. To integrate the various kinds of data coming in at different velocity…

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Desktop as a Service: Deploy and get working!

System admin Richard walks into the office one fine morning to learn that 10 people have joined on the same day. Instead of hurrying to allot them desktops and fretting over arranging them systems, Richard…

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