All posts by shreyasee.ghosh

What does Big Data and Sherlock Holmes have in common?

What’s common between a Great Detective’s work and Big Data Analytics? They both find insights from enormous amounts of accumulated data and use it to solve problems and find answers. Whether it’s the mysterious disappearance…

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Testing Trendsetters at STARWEST 2017

Bring out the best of your testing capabilities and flaunt them on this year’s biggest testing ramp- the STARWEST 2017, Anaheim, CA. Held for a week in the city of Disney land, STARWEST is one…

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The Top 4 Game Changing Challenges for Banks in UAE

Digital transformation of a country or region is marked by the dynamic psychograph of the populace in tandem with the growing digital innovations. UAE, among the many other global leaders is on the fast-track to…

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Top Customer Service Management Trends 2017

“Empowered customers are on the move: 40% of consumers have a high willingness and ability to shift spend, with an additional 25% building that mindset.” Forrester. There was a time when having an innovative product…

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Big Data Discovery leads to Smarter Conversational Systems

Making data discovery more personal “By 2020, the average person will have more conversations with bots than with their spouse.” – Gartner. As soon as you pass by a store window it chimes “new arrivals!”…

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Improving Inventory Visibility with PRIOS (Grocery)

Smart shelves, digital signage, smart apps- Omni channel retail has come a long way following the road to digital retail innovation. Selling has become smart, easier to navigate for customers but it hasn’t got any…

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Real-time Personalized Recommendations: Retail use-case

“No!” “For the hundredth time! No!” Paul yelled as he slammed his laptop shut. All the websites he visited were trying to sell him ridiculously printed sweatshirts. Okay, a new animated movie has released and…

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Marketing Analytics Trends for 2017

Digital has been revolutionizing marketing in a never seen before way. Marketing is about strategic selling, getting your things to people who need it or will need it. Digital is facilitating just that, it is…

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Big Data Myth: Big Data is for Big Companies

Big data’s ‘big’ is misleading. Just like being a big man doesn’t always mean you’re a wrestler, same way big data is more about the wide variety of data more than the volume. So, even…

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Back to the Digital Future – 2017

Looking back at 2016 and taking a peek into 2017, the digital past and future. We have turned too many pages of the calendar this year. On the last page of it, let’s take a…

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Smart Marketers encashing on the rise of Explanatory Analytics

Sometime ago Whole Foods, an American supermarket chain formulated a marketing strategy targeting the millennial customers. They planned to launch a line of grocery stores specifically for that demographic. The announcement and strategy met with…

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Building your Data Lake- A modernized approach to compliance and security

Your bank or financial institution is not restricted to just files and records. Your data has spread out in the world in forms of images, voices, videos, social media comments and your customers’ and stakeholders’…

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