Digital

What does Big Data and Sherlock Holmes have in common?

What’s common between a Great Detective’s work and Big Data Analytics? They both find insights from enormous amounts of accumulated data and use it to solve problems and find answers. Whether it’s the mysterious disappearance…

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Continuous Customer Journey

The customer journey in retail today is continuous and dynamic. It is the customer who calls the shots, hunting down whatever they want, whenever they want it, hopping across multiple touchpoints as they traverse the…

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Data-Driven Cognitive Selling

Cognition, as the definition states, is “the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses. Expanding the above definition, cognitive selling can be described as the act of selling,…

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Menu Engineering with Market Basket Analysis

A Cornell Hospitality Quarterly study found that 75% of customers who visit a restaurant are undecided on what to order. This is an opportunity for equipping service personnel at restaurants with data driven intelligence enabling…

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Top UX Priority Goals for Retailers Today

By 2020, customer experience is predicted to overtake price and product as the key brand differentiator. And to offer high customer experience, user experience is essential in helping retailers craft the best possible experience of…

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Deciphering the Customer Sentiment

    Data driven organizations analyze customer behavior for better profitability. Most organizations are already data-centric and have existing systems collecting clickstream data, guest check-ins, orders, payments, surveys, ratings and reviews. One can tap into…

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Digital Strategy and Tactics for Managing Brand Reputation

The digital world has experienced a series of revolutionary changes over the last twenty years, thanks to the internet inception. The biggest reformation that internet has brought about is the way people build businesses and…

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Running Your Website on Ektron? 11 Reasons You Should Migrate to EPiServer

Do you have your website running on Ektron? You might not lose your product support as yet but you are surely going to miss the benefits from all new advancements that EPiServer could bring into…

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Future of Customer Experience with Machine Learning

When Mark Zuckerberg unleashed his 2016’s yearly challenge of building a simply AI bot called Jarvis in Facebook, the whole world gaped in fascination that their sci-fi fantasies are finally here. Inspired by the movie…

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Omnichannel Insurance Solutions

Customer Experience has become the cornerstone of busines’s success stories and improving those metrics by consistent customer engagement is of paramount importance. Thanks to the visibility of omnichannelling in mainstream markets, enterprises are able to…

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Aspire’s Virtual Try-ON

One of the most popular activities we like to engage ourselves in is shopping, and stay in vogue with the latest trends Every individual is excited to get his/her hands on the latest arrivals in…

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Customer Experience for Insurers – The underlying opportunities

A superior customer experience can always be associated with a successful company. It’s no wonder that many business leader’s share the view that a best-in-class customer experience helps a company grow faster and more profitably.…

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