Big Data and Analytics

Enhancing Customer Loyalty using Market Basket Analysis

Three centuries ago, in the early 1700s, American retailers would offer their customers copper tokens with purchases that could be later redeemed on future purchases. Fast forward to 2018, and in spite of the myriad…

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The Curious Case of the Dynamic Customer Sentiment

This case could even beat the curious case of Benjamin Button because understanding customer behavior is by far the most difficult task for retailers. Have you ever wondered how challenging it is for the retailers…

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Product Affinity and Brand Loyalty- 4 ways to get it right!

If we have to name one company that has captured the hearts and markets by addressing the sensibilities of data-savvy millennials, Netflix would be the winner by a mile.  This streaming-services giant has steadily progressed…

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How Retailers Can Use Customer Sentiment Analytics to Build Customer Loyalty

“Opposite of love is not hate, it’s indifference.” –Elie Wiesel, Nobel laureate. Many a time while planning strategies for customer loyalty programs or customer retention, business owners forget that loyalty is a sentiment. Your strategies…

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What does Big Data and Sherlock Holmes have in common?

What’s common between a Great Detective’s work and Big Data Analytics? They both find insights from enormous amounts of accumulated data and use it to solve problems and find answers. Whether it’s the mysterious disappearance…

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Data-Driven Cognitive Selling

Cognition, as the definition states, is “the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses. Expanding the above definition, cognitive selling can be described as the act of selling,…

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Menu Engineering with Market Basket Analysis

A Cornell Hospitality Quarterly study found that 75% of customers who visit a restaurant are undecided on what to order. This is an opportunity for equipping service personnel at restaurants with data driven intelligence enabling…

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Deciphering the Customer Sentiment

    Data driven organizations analyze customer behavior for better profitability. Most organizations are already data-centric and have existing systems collecting clickstream data, guest check-ins, orders, payments, surveys, ratings and reviews. One can tap into…

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Building Individualized User Experiences with Self-Service Data Discovery

The new age big data analytics, with the popularity of self-service tools in the market, attempts to let anybody, especially business decision makers, to prepare, process and produce highly refined results from data in a…

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Traditional BI vs Advanced Analytics

What is the difference between the two? Let us imagine a quadrant. The left of the x- axis is “Questions we are asking“, and the right is “Questions we are not asking.” Similarly, the top…

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5 Steps: How to Embed Predictive Analytics in your Business?

A snapshot of Google Trends reveals that the term “embedded analytics” has been garnering increasing interest with a steady rise in searches over the last five years and even more so, recently. Similarly, “predictive analytics”…

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Intelligent Apps- Driving the Future of Tomorrow’s Enterprises

In the movie Iron Man, Tony Stark’s computer system J. A. R. V. I. S. (Just A Rather Very Intelligent System) controls everything for the genius billionaire- from helping him destroy criminals to running his…

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