Big Data and Analytics

Big Data Discovery leads to Smarter Conversational Systems

Making data discovery more personal “By 2020, the average person will have more conversations with bots than with their spouse.” – Gartner. As soon as you pass by a store window it chimes “new arrivals!”…

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Smart Data Discovery to strengthen customer value in Banking

The Why To democratize the big data experience for business users As the frequency and scale of data creation in banks becomes faster and bigger than ever before, the first challenge for many is how…

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Role of Predictive Analytics in Sales Forecasting

“We really can’t forecast all that well, and yet we pretend that we can, but we really can’t.” – Alan Greenspan Three years ago, the former Fed Chairman confessed this to a dumbfounded Jon Stewart…

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Data Visualization Trends

Data Visualization is an integral part of Big Data and Analytics as intelligent visuals help scientists and laymen alike to wade through racks of data with ease and arrive at critical business decisions. The method…

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Real-time Personalized Recommendations: Retail use-case

“No!” “For the hundredth time! No!” Paul yelled as he slammed his laptop shut. All the websites he visited were trying to sell him ridiculously printed sweatshirts. Okay, a new animated movie has released and…

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5 Trends that will define Big Data & Analytics in 2017

  It’s that time of the year again! The New Year is here and technologists all over the world are looking for another year of opportunities that would let them break barriers, open avenues and…

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Marketing Analytics Trends for 2017

Digital has been revolutionizing marketing in a never seen before way. Marketing is about strategic selling, getting your things to people who need it or will need it. Digital is facilitating just that, it is…

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Big Data Myth: Big Data is for Big Companies

Big data’s ‘big’ is misleading. Just like being a big man doesn’t always mean you’re a wrestler, same way big data is more about the wide variety of data more than the volume. So, even…

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Faster Batch Processing: The Untold Story

Big Data is About to Get a Lot Bigger We live in a world where an unrelenting deluge of data has become the new normal. And data generation is galloping ahead at an unprecedented speed.…

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Social Media Marketing Analytics to Assess Brand Health

“Marketing is no longer about the stuff that you make, but about the stories you tell”                                                                                                                 -Seth Godin From being a buzzword to turning into a trusted source of information, Social Media has treaded…

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Enrich the Data Discovery experience using Sales Analytics

The era of Information brought along the need for organizations to collect large silos of raw data. From survey forms to after-sales analysis, data of every size and format are consumed by hungry analysts in…

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US Election Results- Has Reality Trumped Data?

Image source: manrepeller It has been over two weeks since the world witnessed the most dramatic presidential elections in the recent history. It has also been two weeks since the majority collectively lost their trust on…

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