Big Data and Analytics

What does Big Data and Sherlock Holmes have in common?

What’s common between a Great Detective’s work and Big Data Analytics? They both find insights from enormous amounts of accumulated data and use it to solve problems and find answers. Whether it’s the mysterious disappearance…

Read more

Data-Driven Cognitive Selling

Cognition, as the definition states, is “the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses. Expanding the above definition, cognitive selling can be described as the act of selling,…

Read more

Menu Engineering with Market Basket Analysis

A Cornell Hospitality Quarterly study found that 75% of customers who visit a restaurant are undecided on what to order. This is an opportunity for equipping service personnel at restaurants with data driven intelligence enabling…

Read more

Deciphering the Customer Sentiment

    Data driven organizations analyze customer behavior for better profitability. Most organizations are already data-centric and have existing systems collecting clickstream data, guest check-ins, orders, payments, surveys, ratings and reviews. One can tap into…

Read more

Building Individualized User Experiences with Self-Service Data Discovery

The new age big data analytics, with the popularity of self-service tools in the market, attempts to let anybody, especially business decision makers, to prepare, process and produce highly refined results from data in a…

Read more

Traditional BI vs Advanced Analytics

What is the difference between the two? Let us imagine a quadrant. The left of the x- axis is “Questions we are asking“, and the right is “Questions we are not asking.” Similarly, the top…

Read more

5 Steps: How to Embed Predictive Analytics in your Business?

A snapshot of Google Trends reveals that the term “embedded analytics” has been garnering increasing interest with a steady rise in searches over the last five years and even more so, recently. Similarly, “predictive analytics”…

Read more

Intelligent Apps- Driving the Future of Tomorrow’s Enterprises

In the movie Iron Man, Tony Stark’s computer system J. A. R. V. I. S. (Just A Rather Very Intelligent System) controls everything for the genius billionaire- from helping him destroy criminals to running his…

Read more

The future of Underwriting with Big Data

Underwriting has come a long way since 1668 when bankers at the Lloyd’s of London insurance market, were paid a fee, for literally writing their name under the risk they were willing to cover, as…

Read more

Have you mastered the Customer Interaction Lifecycle?

“In God we trust, all others bring data”                                                      …

Read more

Reducing Risk in Financial Services with Intelligent Modelling

The previous decade saw one of the biggest economic meltdowns in the world’s history and as a result financial and related services plunged the deepest in the market. After 8 years, the industry is now…

Read more

Big Data Discovery leads to Smarter Conversational Systems

Making data discovery more personal “By 2020, the average person will have more conversations with bots than with their spouse.” – Gartner. As soon as you pass by a store window it chimes “new arrivals!”…

Read more