The Why To democratize the big data experience for business users As the frequency and scale of data creation in banks becomes faster and bigger than ever before, the first challenge for many is how…
“We really can’t forecast all that well, and yet we pretend that we can, but we really can’t.” – Alan Greenspan Three years ago, the former Fed Chairman confessed this to a dumbfounded Jon Stewart…
Data Visualization is an integral part of Big Data and Analytics as intelligent visuals help scientists and laymen alike to wade through racks of data with ease and arrive at critical business decisions. The method…
“No!” “For the hundredth time! No!” Paul yelled as he slammed his laptop shut. All the websites he visited were trying to sell him ridiculously printed sweatshirts. Okay, a new animated movie has released and…
It’s that time of the year again! The New Year is here and technologists all over the world are looking for another year of opportunities that would let them break barriers, open avenues and…
Digital has been revolutionizing marketing in a never seen before way. Marketing is about strategic selling, getting your things to people who need it or will need it. Digital is facilitating just that, it is…
Big data’s ‘big’ is misleading. Just like being a big man doesn’t always mean you’re a wrestler, same way big data is more about the wide variety of data more than the volume. So, even…
Big Data is About to Get a Lot Bigger We live in a world where an unrelenting deluge of data has become the new normal. And data generation is galloping ahead at an unprecedented speed.…
“Marketing is no longer about the stuff that you make, but about the stories you tell” -Seth Godin From being a buzzword to turning into a trusted source of information, Social Media has treaded…
The era of Information brought along the need for organizations to collect large silos of raw data. From survey forms to after-sales analysis, data of every size and format are consumed by hungry analysts in…
Image source: manrepeller It has been over two weeks since the world witnessed the most dramatic presidential elections in the recent history. It has also been two weeks since the majority collectively lost their trust on…
Sometime ago Whole Foods, an American supermarket chain formulated a marketing strategy targeting the millennial customers. They planned to launch a line of grocery stores specifically for that demographic. The announcement and strategy met with…
