Collaboration

Digital Strategy and Tactics for Managing Brand Reputation

The digital world has experienced a series of revolutionary changes over the last twenty years, thanks to the internet inception. The biggest reformation that internet has brought about is the way people build businesses and…

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Running Your Website on Ektron? 11 Reasons You Should Migrate to EPiServer

Do you have your website running on Ektron? You might not lose your product support as yet but you are surely going to miss the benefits from all new advancements that EPiServer could bring into…

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Future of Customer Experience with Machine Learning

When Mark Zuckerberg unleashed his 2016’s yearly challenge of building a simply AI bot called Jarvis in Facebook, the whole world gaped in fascination that their sci-fi fantasies are finally here. Inspired by the movie…

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Omnichannel Insurance Solutions

Customer Experience has become the cornerstone of busines’s success stories and improving those metrics by consistent customer engagement is of paramount importance. Thanks to the visibility of omnichannelling in mainstream markets, enterprises are able to…

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Customer Experience for Insurers – The underlying opportunities

A superior customer experience can always be associated with a successful company. It’s no wonder that many business leader’s share the view that a best-in-class customer experience helps a company grow faster and more profitably.…

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Social Media: Where enterprises succeed and struggle

For any organization to be successful it is very important that they should know their audiences and customers very well. One easy way to check on them will be through social media. Since its inception…

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What the US Election has taught us about Digital Marketing

With unconventional candidates, unusual platforms and dramatic turning points throughout the race, the 2016 US presidential election has certainly become one for the history books. Bizarreness notwithstanding, it has also been the biggest digital battle…

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Connecting the dots: Improving Ad-Campaign results

For the last few years we have witnessed the rise of emerging channels like mobile, video and social media among the brands and advertisers. Marketers have realized the need to focus on improving customer experience…

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Personalizing Digital Content with the help of Automation

Smarter ways of personalizing digital content have been fast gaining momentum in today’s competitive marketplace for past few years. Research says that more than 70% customers prefer to leave sites where they are unable to…

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Content Personalization: Turn your visitors into customers

The Web and mobile sites of your organization are visited by quite some people every day. But does each one of them find exactly what they are looking for? As an organization, it is important…

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The need for improved Enterprise Collaboration (Part-3)

Goal Management Goal Management is yet another important area for improved collaboration as per my first post in this series. Growth of an enterprise depends on the realistic goals set by the top management year on year…

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