Digital

Personalizing Digital Content with the help of Automation

Smarter ways of personalizing digital content have been fast gaining momentum in today’s competitive marketplace for past few years. Research says that more than 70% customers prefer to leave sites where they are unable to…

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Maximize your sales growth by improving Buyer Propensity

The key is to know what and when your customers want even before they do. Retailers are always looking to stay ahead of their customers by analyzing their buying behavior and send targeted promotions that…

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Content Personalization: Turn your visitors into customers

The Web and mobile sites of your organization are visited by quite some people every day. But does each one of them find exactly what they are looking for? As an organization, it is important…

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Analytics Applied — Fraud prevention and detection in the Banking sector

In a recent survey conducted by Deloitte on the Banking industry, 93% of the respondents indicated that fraud has grown in the last 2 years. Apart from the financial losses, these incidents leave a dent…

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From Analogue to Digital: Constant Experiences for better Customer Satisfaction

Let me quickly define Analogue in the context it is written. I define it as the well-oiled system already in place that is currently engaging customers. It could be your help desk services, your in-store…

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CX-Disgust to Delight through Digitization

Wikipedia defines Customer Experience (CX) as the product of interaction between an organization and a customer over the duration of their relationship that includes a customer’s attraction, awareness, discovery, cultivation, advocacy and purchase and use of a…

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Graph Databases – Why is it rapidly gaining popularity now?

As the time changes, the needs and demands of the industry grow. Databases play a vital role in any software development and in the past two decades, handling of data has become a big challenge…

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How can a mobile application lower your motor insurance premium and improve safety?

Insurance premiums are priced, based on several different factors like age, gender, location, vehicle make, model, type, power output, driving record factors like accidents, claims etc. Insurance providers use these factors to even classify the…

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Aspire’s Mobile CoE and it’s focus on Xamarin

We live in a world where more than 80% of connected devices sold are smartphones and tablets.Unfortunately the market is heavily fragmented with 3 major Platform providers, namely iOS, Android and Windows. This poses a…

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Cryptocurrency: The Chaotic & Quixotic Future of Money and Payment Systems

“Money, it’s a gas Grab that cash with both hands and make a stash Money, so they say Is the root of all evil today”                    …

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Big Data and Analytics: Linchpins of an Omni-Channel Strategy

One of the biggest traits of the retail industry is its ability to dynamically adapt to changes in shoppers buying behavior. Prospective buyers and customers alike have begun to shop or browse for what they…

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Harness the Power of Hybrid Business Intelligence

In the current scenario many small and medium business have their BI analytics on cloud hosted services, while still the large Organizations maintaining data in on-premise data stores for their BI requirements. There are various…

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