Digital

Back to the Digital Future – 2017

Looking back at 2016 and taking a peek into 2017, the digital past and future. We have turned too many pages of the calendar this year. On the last page of it, let’s take a…

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Faster Batch Processing: The Untold Story

Big Data is About to Get a Lot Bigger We live in a world where an unrelenting deluge of data has become the new normal. And data generation is galloping ahead at an unprecedented speed.…

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Social Media Marketing Analytics to Assess Brand Health

“Marketing is no longer about the stuff that you make, but about the stories you tell”                                                                                                                 -Seth Godin From being a buzzword to turning into a trusted source of information, Social Media has treaded…

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Chief Digital Officers – Organizations’ heroes of tomorrow

Gartner estimates that there will be more than 25 billion connected devices by the year 2020 and nearly one million digital natives joining the workforce in the next 7 years. Also, what is shocking is…

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Enrich the Data Discovery experience using Sales Analytics

The era of Information brought along the need for organizations to collect large silos of raw data. From survey forms to after-sales analysis, data of every size and format are consumed by hungry analysts in…

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US Election Results- Has Reality Trumped Data?

Image source: manrepeller It has been over two weeks since the world witnessed the most dramatic presidential elections in the recent history. It has also been two weeks since the majority collectively lost their trust on…

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Smart Marketers encashing on the rise of Explanatory Analytics

Sometime ago Whole Foods, an American supermarket chain formulated a marketing strategy targeting the millennial customers. They planned to launch a line of grocery stores specifically for that demographic. The announcement and strategy met with…

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Building your Data Lake- A modernized approach to compliance and security

Your bank or financial institution is not restricted to just files and records. Your data has spread out in the world in forms of images, voices, videos, social media comments and your customers’ and stakeholders’…

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5 Ways Smarketing (Sales+Marketing) Analytics Enables Business Success

As much as we love Dilbert, we beg to differ with him here! Marketing decisions can’t be based on gut feelings or “liquor and guessing” for that matterJ. The key to marketing accountability lies in…

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Why is CONSUMER Analytics not working for you? [Podcast]

We have two speakers, Jayakanthan Chidambaram, Practice Head for Analytics and Adarsh Nellika, Principal Solution Consultant – Analytics Practice discussing at length about Consumer life cycle analytics Challenges in implementing a consumer analytics solution and…

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Social Media: Where enterprises succeed and struggle

For any organization to be successful it is very important that they should know their audiences and customers very well. One easy way to check on them will be through social media. Since its inception…

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Incorporating Big Data in Omni-Channel Planning

Omni-channel is no longer a magical utopia; it is no pot of gold hidden at the rainbow’s end. It’s here and it’s happening right now. For the retailer to succeed alongside a changing landscape, it…

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