Retail

Test Automation: The One Stop Solution for the Retail Domain’s Testing Woes!

  Gone are those days when one had step outdoors to shop or visit a nearest bank to make a transaction, courtesy the internet. Many retail service providers have empowered their customers with a cosy…

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Continuous Customer Journey

The customer journey in retail today is continuous and dynamic. It is the customer who calls the shots, hunting down whatever they want, whenever they want it, hopping across multiple touchpoints as they traverse the…

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Do’s and Dont’s in eCommerce Testing

The eCommerce industry is gaining more traction in the growing digital space and it is estimated to be worth $22.1 trillion. With increased number of online shoppers, online stores have the added burden of ensuring…

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POS Test Automation Challenges and Strategies

As mentioned in my earlier blog post(POS Testing – Part 1), in competitive business such as retail, POS can be a key differentiator. It is very important for POS applications to be reliable, scalable, easily…

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POS Testing Challenges and Solutions

What is POS? A POS (point of sale) is a computer which is connected to a receipt printer, cash drawer, credit/debit card reader and a bar code scanner etc.  Retailers use an automated retail system…

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Retail-friendly Test Automation Strategies

In the age of omni-channel retail, creating engaging shopping experiences and building customer loyalty is more complicated than ever before. Meeting the 24/7demands of the connected customer requires constant innovation and decisions based on reliable…

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Menu Engineering with Market Basket Analysis

A Cornell Hospitality Quarterly study found that 75% of customers who visit a restaurant are undecided on what to order. This is an opportunity for equipping service personnel at restaurants with data driven intelligence enabling…

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Top UX Priority Goals for Retailers Today

By 2020, customer experience is predicted to overtake price and product as the key brand differentiator. And to offer high customer experience, user experience is essential in helping retailers craft the best possible experience of…

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Why Test Automation plays an important role in Retail Digital Transformation

Retail is evolving at breakneck speed. A slew of digital transformation programs are taking place across all business functions- e-commerce, POS, social and mobile transformations, data analytics for insights into user behavior, and of course,…

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Retail Trends for Valentine’s Day

The tidal wave called Valentine’s Day has arrived yet again in a flurry of red hearts. And mushy lovers in the throes of dopamine are making a mad dash to pamper their sweethearts with gifts,…

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Improving Inventory Visibility with PRIOS (Grocery)

Smart shelves, digital signage, smart apps- Omni channel retail has come a long way following the road to digital retail innovation. Selling has become smart, easier to navigate for customers but it hasn’t got any…

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Customer dimension in Merchandise planning : How consumer data has become crucial in today’s planning

The New Merchandising Reality “The customer is always right” goes the old adage, but for several decades in the past, it did not hold sway with merchandise buyers in retail organizations. Buyers would rely heavily…

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