Customer Analytics

Market Basket Analysis to drive Sales Volume

Have you ever wondered when you are done with your purchases from a Super Market or on an ecommerce site how you or your spouse turned out to buy more Products than what you had…

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Boost your Organization’s Performance Using Customer Analytics

Customer Analytics focusses on the improvement of an Organization’s overall business development and its results serve as an effective measure for comparing performance and growth. Customers are the fuel for running an organization. Understanding them…

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Customer Analytics: An Instrument to maximize revenue

“The holy grail of marketing is to proactively pounce upon every individual customer opportunity by predicting beforehand who will respond and to preemptively intervene each customer loss by predicting who will defect” – Dr. Eric…

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Maximize your sales growth by improving Buyer Propensity

The key is to know what and when your customers want even before they do. Retailers are always looking to stay ahead of their customers by analyzing their buying behavior and send targeted promotions that…

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