Customer experience

Test Automation – Key enabler for Digital Transformation

In the days of yore, businesses were set up at the town center, where people gathered, and offered their products and services. That was a logical way for businesses then to reach more customers and…

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Real-time Personalized Recommendations: Retail use-case

“No!” “For the hundredth time! No!” Paul yelled as he slammed his laptop shut. All the websites he visited were trying to sell him ridiculously printed sweatshirts. Okay, a new animated movie has released and…

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Back to the Digital Future – 2017

Looking back at 2016 and taking a peek into 2017, the digital past and future. We have turned too many pages of the calendar this year. On the last page of it, let’s take a…

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Modern Architectural Innovations for Digital Success

The idea of envisioning a digital strategy has been in place ever since the scientists of 20th century designed a basic yet fully functional computing system. But the current buzz about creating a Digital CX…

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[Webcast] Phygital Retail: Merging Online & In-store Customer Experience

You are a Retailer trying to figure out smooth transformation of physical stores into new age customer engagement hubs.You see it happening around you, but you want the best fit scalable solution for your business.…

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What can Insurance CIOs learn from UBER?

Uber thought long and hard about the one actor it could reimagine to deliver the customer a simple, comfortable ride: the licensed taxi driver. Uber didn’t disrupt the product – i.e. the car. Uber simply reimagined the driver experience…

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What are Insurance customers looking for?

2015 brought alarming news for the insurance industry with record-breaking drops in customer experience satisfaction. In an increasingly commoditized market, insurance companies need to fast realize that customer experience is one of the most important…

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Finny’s Second Appearance on Radio Talk Show

In Stu’s second interview on “Stu Taylor on Business”, Aspire’s Digital Business Expert, Finny Chellakumar discussed his views on digital customer experiences and how Aspire’s Digital Solutions can help organizations to provide superior customer experience. Here is…

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Aspire’s Digital Business Head Went Live on Stu Taylor on Business

In the age of digital disruption, the future obviously looks better for those who are viewing digital as an opportunity to outperform leaders in their industries. However, the wrong digital strategy can spell disaster for…

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Digital Transformation: Only Fools Rush In?

Ask any executive who has led an organization through a large, transformative change, and he or she will tell you that a company’s vision is only as good as the people behind it. This article…

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Customer Analytics: An Instrument to maximize revenue

“The holy grail of marketing is to proactively pounce upon every individual customer opportunity by predicting beforehand who will respond and to preemptively intervene each customer loss by predicting who will defect” – Dr. Eric…

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Personalizing Digital Content with the help of Automation

Smarter ways of personalizing digital content have been fast gaining momentum in today’s competitive marketplace for past few years. Research says that more than 70% customers prefer to leave sites where they are unable to…

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