Customer experience

What can Insurance CIOs learn from UBER?

Uber thought long and hard about the one actor it could reimagine to deliver the customer a simple, comfortable ride: the licensed taxi driver. Uber didn’t disrupt the product – i.e. the car. Uber simply reimagined the driver experience…

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What are Insurance customers looking for?

2015 brought alarming news for the insurance industry with record-breaking drops in customer experience satisfaction. In an increasingly commoditized market, insurance companies need to fast realize that customer experience is one of the most important…

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Finny’s Second Appearance on Radio Talk Show

In Stu’s second interview on “Stu Taylor on Business”, Aspire’s Digital Business Expert, Finny Chellakumar discussed his views on digital customer experiences and how Aspire’s Digital Solutions can help organizations to provide superior customer experience. Here is…

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Aspire’s Digital Business Head Went Live on Stu Taylor on Business

In the age of digital disruption, the future obviously looks better for those who are viewing digital as an opportunity to outperform leaders in their industries. However, the wrong digital strategy can spell disaster for…

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Digital Transformation: Only Fools Rush In?

Ask any executive who has led an organization through a large, transformative change, and he or she will tell you that a company’s vision is only as good as the people behind it. This article…

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Customer Analytics: An Instrument to maximize revenue

“The holy grail of marketing is to proactively pounce upon every individual customer opportunity by predicting beforehand who will respond and to preemptively intervene each customer loss by predicting who will defect” – Dr. Eric…

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Personalizing Digital Content with the help of Automation

Smarter ways of personalizing digital content have been fast gaining momentum in today’s competitive marketplace for past few years. Research says that more than 70% customers prefer to leave sites where they are unable to…

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Maximize your sales growth by improving Buyer Propensity

The key is to know what and when your customers want even before they do. Retailers are always looking to stay ahead of their customers by analyzing their buying behavior and send targeted promotions that…

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From Analogue to Digital: Constant Experiences for better Customer Satisfaction

Let me quickly define Analogue in the context it is written. I define it as the well-oiled system already in place that is currently engaging customers. It could be your help desk services, your in-store…

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How is Omnichannel retail blending with modern retail solutions?

Business Impact: The advent of Omnichannel retail has transformed the retail business processes tremendously. Omnichannel retail resembles an evolution of multichannel retail, but internally it impacts the retail business in greater ways. So, what do…

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