Data Analytics

Big Data Myth: Big Data is for Big Companies

Big data’s ‘big’ is misleading. Just like being a big man doesn’t always mean you’re a wrestler, same way big data is more about the wide variety of data more than the volume. So, even…

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Why is CONSUMER Analytics not working for you? [Podcast]

We have two speakers, Jayakanthan Chidambaram, Practice Head for Analytics and Adarsh Nellika, Principal Solution Consultant – Analytics Practice discussing at length about Consumer life cycle analytics Challenges in implementing a consumer analytics solution and…

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Why fast track Big Data Adoption is an intelligent decision?

BIG DATA – WHAT IT IS? Big Data refers to technologies and initiatives that involve data which is great in diverse, fast-changing or massive for conventional technologies, skills and infra- structure to address efficiently. In…

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How to integrate analytics into software products seamlessly & economically?

“In God we trust, all others bring data.” While there is, ironically, no concrete data crediting the author of this quote (W Edwards Deming?? Robert W Hayden???), this statement has caught the imagination of almost…

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