Enterprise Analytics

How Retailers Can Use Customer Sentiment Analytics to Build Customer Loyalty

“Opposite of love is not hate, it’s indifference.” –Elie Wiesel, Nobel laureate. Many a time while planning strategies for customer loyalty programs or customer retention, business owners forget that loyalty is a sentiment. Your strategies…

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What does Big Data and Sherlock Holmes have in common?

What’s common between a Great Detective’s work and Big Data Analytics? They both find insights from enormous amounts of accumulated data and use it to solve problems and find answers. Whether it’s the mysterious disappearance…

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Menu Engineering with Market Basket Analysis

A Cornell Hospitality Quarterly study found that 75% of customers who visit a restaurant are undecided on what to order. This is an opportunity for equipping service personnel at restaurants with data driven intelligence enabling…

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