Why is CONSUMER Analytics not working for you? [Podcast]

We have two speakers, Jayakanthan Chidambaram, Practice Head for Analytics and Adarsh Nellika, Principal Solution Consultant – Analytics Practice discussing at length about Consumer life cycle analytics Challenges in implementing a consumer analytics solution and…

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Building a Better In-Store Grocery Experience

A customer walks into your grocery store after a long, hard day at work. Let’s call her Millennial Melanie. Needless to say, she’s already not in the mood to shop. After taking a quick glance…

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Customer Analytics: An Instrument to maximize revenue

“The holy grail of marketing is to proactively pounce upon every individual customer opportunity by predicting beforehand who will respond and to preemptively intervene each customer loss by predicting who will defect” – Dr. Eric…

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