Predictive analytics encompasses a branch of data analytics under Artificial Intelligence, focusing on how to leverage data and analytical techniques to make smart, informed decisions. By harnessing advanced tools and algorithms, organizations can accurately forecast…
Blockchain is a decentralised digital public ledger that utilises a technology to record transactions across several computers connected through a peer-to-peer network. It was first intended for digital assets such as Bitcoin and Ethereum, but…
The need for finance resilience has taken new meaning since 2020 as the pandemic led businesses to cope with the unexpected turn to remote working and the harsh economic impact. Hence, they have been under…
We are living in the age of Big Data, and data has become the heart and the most valuable asset for businesses across industry verticals. In the hyper-competitive market that exists today, data acts as…
What is the difference between the two? Let us imagine a quadrant. The left of the x- axis is “Questions we are asking“, and the right is “Questions we are not asking.” Similarly, the top…
A snapshot of Google Trends reveals that the term “embedded analytics” has been garnering increasing interest with a steady rise in searches over the last five years and even more so, recently. Similarly, “predictive analytics”…
Underwriting has come a long way since 1668 when bankers at the Lloyd’s of London insurance market, were paid a fee, for literally writing their name under the risk they were willing to cover, as…
“We really can’t forecast all that well, and yet we pretend that we can, but we really can’t.” – Alan Greenspan Three years ago, the former Fed Chairman confessed this to a dumbfounded Jon Stewart…
As much as we love Dilbert, we beg to differ with him here! Marketing decisions can’t be based on gut feelings or “liquor and guessing” for that matterJ. The key to marketing accountability lies in…
Cross-selling and Up-selling techniques have been in practice from generations. Cross-selling is a technique that allows one in educating of products that would be essential with the product purchased. Up-selling, on the other hand, is…
“The holy grail of marketing is to proactively pounce upon every individual customer opportunity by predicting beforehand who will respond and to preemptively intervene each customer loss by predicting who will defect” – Dr. Eric…
The key is to know what and when your customers want even before they do. Retailers are always looking to stay ahead of their customers by analyzing their buying behavior and send targeted promotions that…
