Predictive Analytics

5 Steps: How to Embed Predictive Analytics in your Business?

A snapshot of Google Trends reveals that the term “embedded analytics” has been garnering increasing interest with a steady rise in searches over the last five years and even more so, recently. Similarly, “predictive analytics”…

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The future of Underwriting with Big Data

Underwriting has come a long way since 1668 when bankers at the Lloyd’s of London insurance market, were paid a fee, for literally writing their name under the risk they were willing to cover, as…

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Role of Predictive Analytics in Sales Forecasting

“We really can’t forecast all that well, and yet we pretend that we can, but we really can’t.” – Alan Greenspan Three years ago, the former Fed Chairman confessed this to a dumbfounded Jon Stewart…

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5 Ways Smarketing (Sales+Marketing) Analytics Enables Business Success

As much as we love Dilbert, we beg to differ with him here! Marketing decisions can’t be based on gut feelings or “liquor and guessing” for that matterJ. The key to marketing accountability lies in…

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Boost your sales by cross-selling and up-selling using Predictive Analytics

Cross-selling and Up-selling techniques have been in practice from generations. Cross-selling is a technique that allows one in educating of products that would be essential with the product purchased. Up-selling, on the other hand, is…

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Customer Analytics: An Instrument to maximize revenue

“The holy grail of marketing is to proactively pounce upon every individual customer opportunity by predicting beforehand who will respond and to preemptively intervene each customer loss by predicting who will defect” – Dr. Eric…

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Maximize your sales growth by improving Buyer Propensity

The key is to know what and when your customers want even before they do. Retailers are always looking to stay ahead of their customers by analyzing their buying behavior and send targeted promotions that…

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