User Expereince

CX-Disgust to Delight through Digitization

Wikipedia defines Customer Experience (CX) as the product of interaction between an organization and a customer over the duration of their relationship that includes a customer’s attraction, awareness, discovery, cultivation, advocacy and purchase and use of a…

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Usability increases your Return on Investment (ROI)

 Early involvement of usability engineering plays a vital role in increasing the product ROI right from development to support. In most of the product development initial stages, usability engineering is considered as an additional expense…

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