All posts by Abishek Balakumar

The 12 step guide to “Sleigh” your e-commerce game this holiday season.

#12DaysofChristmasatAspire Halloween is over, which means it’s time to prepare for Christmas! According to the NRF, holiday sales in November and December will climb between 8.5 % and 10.5 % over 2020, to between $843.4…

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Personalizing the customer experience: Driving differentiation in retail with Salesforce + MuleSoft

The year 2021 saw enormous global upheaval and transition. From ‘personalized experiences’ to ‘hyper-personalized experiences’ – that’s what the future of the retail industry looks like. 80% of customers say the experience a brand provides…

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How Walden University increased 100% self-service registration & achieved double-digit growth by upgrading to SFCC- SFRA and enhancing their digital commerce site.

An impressive number of 6,932,074 students enrolled in at least one online course in 2020 alone, according to the latest Distance Education Research report. Universities and marketers are rapidly discovering that online courses can be an effective way to attract a diverse range of student demographics,…

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3 ways in which Unified Commerce helps B2C businesses offer hyper personalized experiences to consumers

One of the most satisfying shopping experiences is when you stumble across something that you never knew you needed, and get an offer on it. This can happen while shopping online when finding a perfect…

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The value pitch: Scale-up your ecommerce business with Salesforce Commerce Cloud

With the onset of the pandemic in 2020, there was a paradigm shift in the digital ecosystem. A frenetic digital adoption and a significant change in consumer behavior were the key trends. 2021, on the…

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The secrets of a successful migration strategy that helped Metro Retail Stores Group Inc migrate to cloud in the middle of a pandemic.

Embracing the potential of the cloud has become an unavoidable requirement for success in today’s digital world, particularly as companies progressively migrate their applications to the cloud to fuel growth. Every organization’s path to the…

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Phygital malls, localization and AR: There’s no avoiding it, APAC consumers demand digital!

Perhaps, while you are reading this blog, someone would have just stepped into a retail store or popular mall, tried on a few clothes and made their purchase without ever pulling out their cards. And…

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A Tale of Two Paradigm Shifts – “Shoppertainment And Live Stream Commerce”

The Novel “A Tale of Two Cities” by Charles Dickens is famous for its opening sentences of all time: “It was the best of times, it was the worst of time…”. It depicts the drama…

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2021 Is Half Over! Pivot or Persevere – 4 APAC Retail Trends

Half-year up or a half-year left? 2021 is almost gone. We are already in July. With additional waves of COVID-19 looming, a global vaccine rollout underway, and the new normal still out of grasp, it…

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In-Stores or Indoors – A Wave of Change for APAC Retailers! Part 2

Part two of our series: How do APAC Retailers Ride the Wave of Change? In our previous blog “In-Stores or Indoors – A Wave of Change for APAC Retailers!”, we extensively researched digital commerce and…

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In-Stores or Indoors – A Wave of Change for APAC Retailers!

In years to come, 2020 will be remembered as the year that altered everything. COVID-19 has sparked an increase in digital commerce and has hastened digital transformation in retail. Bain & Company states that APAC…

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