All posts by bhargavi.seshadri

5 Trends that will define Big Data & Analytics in 2017

  It’s that time of the year again! The New Year is here and technologists all over the world are looking for another year of opportunities that would let them break barriers, open avenues and…

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Social Media Marketing Analytics to Assess Brand Health

“Marketing is no longer about the stuff that you make, but about the stories you tell”                                                                                                                 -Seth Godin From being a buzzword to turning into a trusted source of information, Social Media has treaded…

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Enrich the Data Discovery experience using Sales Analytics

The era of Information brought along the need for organizations to collect large silos of raw data. From survey forms to after-sales analysis, data of every size and format are consumed by hungry analysts in…

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US Election Results- Has Reality Trumped Data?

Image source: manrepeller It has been over two weeks since the world witnessed the most dramatic presidential elections in the recent history. It has also been two weeks since the majority collectively lost their trust on…

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Omnichannel your Business to Success

The concept of “electronic commerce” is not a 21st century buzzword as many might assume. Online shopping, in its most primitive form, traces its root back to 1979 when Michael Aldrich invented Videotex. But the…

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