Say the word ‘POS’ and nine times out of ten, it will bring to mind the image of a clunky payment processing system mounted on a dedicated checkout counter. True, since its advent in 1974,…
“We really can’t forecast all that well, and yet we pretend that we can, but we really can’t.” – Alan Greenspan Three years ago, the former Fed Chairman confessed this to a dumbfounded Jon Stewart…
The New Merchandising Reality “The customer is always right” goes the old adage, but for several decades in the past, it did not hold sway with merchandise buyers in retail organizations. Buyers would rely heavily…
Up your Holiday Sales Game by Cross-selling & Upselling to the max! Make your Sales Merry & Bright, ye Retailers! Black Friday and Cyber Monday have long since passed and Christmas is just days away…
Big Data is About to Get a Lot Bigger We live in a world where an unrelenting deluge of data has become the new normal. And data generation is galloping ahead at an unprecedented speed.…
As much as we love Dilbert, we beg to differ with him here! Marketing decisions can’t be based on gut feelings or “liquor and guessing” for that matterJ. The key to marketing accountability lies in…
Omni-channel is no longer a magical utopia; it is no pot of gold hidden at the rainbow’s end. It’s here and it’s happening right now. For the retailer to succeed alongside a changing landscape, it…
With unconventional candidates, unusual platforms and dramatic turning points throughout the race, the 2016 US presidential election has certainly become one for the history books. Bizarreness notwithstanding, it has also been the biggest digital battle…
Not so long ago, marketing was quite a simple proposition; marketing executives would create advertising campaigns for “brand-building” and as long as this generated some leads, and then (directly or indirectly) drove sales, their job…
In an age when big data is being touted as the new oil, proprietary algorithms must certainly be acknowledged as big data’s version of refined fuel. It is that, and more. In a digital world…
Gone are the days when people used to call up airlines to get flights booked or wait in a queue to get movie tickets. These reduced human interactions aren’t driven by organizations looking to shave…
They are the messengers who carry the essence of your brand. They make or break shoppers’ perceptions and, by extension, your desired brand image. For a customer, they are the most visible people who keep…
