Privacy is now a public matter. What seemed new in the world of data privacy laws just a while back aren’t anymore. Regulatory and compliance measures have been around for decades. However, it wasn’t until…
Trust. A short word it may be, but it has a lasting effect in the business world, especially for companies processing vast amounts of data. Retail brands that have created a storefront require regular updates…
Behind every great driver is a dashboard that helps keep their vehicle running. Dashboards let drivers know how fast they’re going, what they need to work on, and the overall health of the vehicle. Wouldn’t…
French intellectual Simone de Beauvoir told the world that “buying is a profound pleasure”. And if shoppers buy from the comfort of home, or anywhere for that matter, wouldn’t that pleasure like no other? But…
Why reinvent the wheel when all the hard work has been done and perfected for you? This is essentially what out-of-the-box (OOB) software or commercial off-the-shelf software COTS solutions provide for businesses that are unable…
Merchants no longer have to worry about a fully stocked inventory and can cash in on out-of-stock (OOS) products, whether at their store or their online storefront. The concept of Endless Aisle shopping allows customers…
British writer and politician Edward Bulwer-Lytton had once said, “The small retail dealer trades only with his neighbor; when the great merchant trades he links the four quarters of the globe.”. Though this statement is…
German blockchain expert Julian Hillebrand once said, “Personalized marketing is not about sales, it’s about building a relationship with your customers”. With Commerce Cloud Einstein by Salesforce e-commerce solutions, online shoppers get the personalization they…
Whether shopping online or in stores, the shopping landscape is heavily reliant upon advertising and marketing campaigns to get goods moving. Thanks in part to ad campaigns and influencers, shoppers often zero in on products…
Even before the digital transformation was a buzzword, much less became a top priority, every retailer has been shouting about the growing importance of customer experiences from the rooftops. In 2020, the customer mindset went…
A study by Claremount Graduate University proved that shoppers who get coupons or discounts are happier, less stressed, and are less anxious. The study also found that people actually enjoyed receiving coupons more than gifts.…
Walt Disney famously said, “Do what you do so well that they will want to see it again and bring their friends. What the creator of Mickey Mouse was doing decades ago was telling creators…
