The innovative Commerce Cloud Einstein (CCE) AI by Salesforce gives companies the power to provide customers with product recommendations based on customer behavior and buying patterns. This improves the way customers shop on your e-commerce…
Isaac Asimov and Philip K Dick painted a future of Androids dreaming of electric sheep and robots doing just about everything. While we might not be there just yet, artificial intelligence (AI)—sci-fi’s mainstay—has very much…
The COVID-19 pandemic disrupted and transformed the retail industry forever. The charm and allure of glitzy retail stores fizzled out as 2020 changed lives and livelihoods. Retail chains closed down, people lost their jobs, and…
In today’s ever-changing online world, innovations in the e-commerce and phygital retail sector have driven customers to expect even more out of their shopping experience. Consumers demand an enriched and seamless user experience across all…
Information security expert Stephane Nappo famously once said “It takes 20 years to build a reputation and a few minutes of cyber-incident to ruin it.” Cybercrime and security threats are by far the greatest downsides…
When it comes to e-commerce, 84% of buyers say that they value user experience just as much as the company’s products. Why should user experience matter in e-commerce? A unified (or a one-brand experience) gives…
In the quest to establish unified commerce, one of the common mistakes of retail brands is the assumption that their presence must be everywhere. They are eager to be available always to serve customers, irrespective…
The omnichannel expansion of the apparel world has been quick for retailers, with technology taking quantum leaps to bridge physical and digital touchpoints. But it has been a rather painful one, considering that it has…
Headless e-commerce allows for the decoupling of the frontend and backend of storefronts. This allows end-users to experience immersive online shopping experiences and complete transactions, whether they’re on a computer, a smartphone, or other mobile…
According to a study, the e-commerce industry is now home to about 24 million online stores. This means that in this new day and age, people are more invested in sitting in their sweatpants and…
With retail on the cusp of major transformation, businesses are looking for new ways to keep shoppers coming back for more. Headless commerce may just be the solution waiting in the wings for retailers looking…
Cart abandonment is a reality: 3 of every 4 shoppers tend to leave items behind in their online cart. Potential customers walk away from your store for numerous reasons, including an unoptimized checkout strategy, which…