Salesforce Commerce Cloud’s public cloud-based sandboxing solutions can be set up quickly, used as part of a CI/CD process, and offers improved performance. The on-demand sandboxes offer numerous advantages over the traditional model, including a…
If you’ve followed our previous content on Unified Commerce, then you are aware of the iterative model of continuous innovation in the context of retail digital transformation. In part one of this blog series, we’ve…
What was once considered an acceptable level of enterprise-level customer service might now be termed as unforgettable or dissatisfactory. With the emergence of self-service, many top brands have realized that a live chat functionality on…
Is the core of today’s retail business all that different from 150 years ago when The Galleria Vittorio – one of the first shopping malls – was opened in Italy. Let’s look at the customer-facing…
Establishing the role of edge computing in retail starts with understanding the value of data-rich insights in unified commerce. Retailers have come a long way from analyzing Nielsen TV ratings and collecting feedback over the…
International expansion is among retailers’ top priorities and no wonder, with 45% of global shoppers purchasing goods from overseas stores. It’s time to take some of that market share! There are a whole lot of E-commerce platforms…
The year 2020 accelerated the commerce industry by a decade, permanently altering the way brands run and grow businesses and the role customers play. If there was any doubt that the future of commerce is…
At one point during the 1940s, retailers tried to collect consumer insights by conducting in-depth sessions with customers. Based on Sigmund Freud’s psychoanalytic theories with customers, this process was known as “motivational research”! These days,…
Coco Chanel spoke for all womankind when she said: “A woman needs ropes and ropes of pearls.” The world seems to have taken her at her word. The global jewellery market size, which has seen…
A PWA (Progressive Web App) can be a website or an application. Actually, it can do the work of either. Since 2015, PWAs have been helping retailers democratize shopping experiences for customers, irrespective of how…
Remember Thor, the Son of Odin and the God of Thunder, who was to be the protector of the nine realms? While realm literally means the world, it’s different in the context of Salesforce e-commerce.…
Consumers are increasingly buying online and are attracted to international retail brands resulting in a massive worldwide e-commerce sales growth year on year. According to Statista, E-retail revenues are projected to grow to 6.54 trillion…
