In my previous blog I had talked about the tried and tested ways to launch a successful flash sale using the SFCC platform. Now that we know the ways to successfully launch a flash sale;…
Did you know?🤔 Online sales over the last BFCM (Black Friday Cyber Monday) period had reached $6.3 billion in 2021, 23% more than 2020! This is a classic example of a flash sale or the…
Every part of the buying journey has changed from how customers engage with brands to where brands need to show up. To keep up with the change, flexibility and agility are the two most indispensable…
The world that we know today has changed for good and people are living, buying, and thinking differently. What’s striking is that all these habits will endure beyond the crisis and there shall be a…
A report by Bloomberg Intelligence says that by 2024, market opportunities around metaverse shall go up to $800 billion.  ‘Metaverse’ and ‘NFT’ have created a new buzz in the technical domain. As per experts,…
Contextual commerce is the new mantra for brands. It encompasses a unified experience across channels. Salesforce commerce cloud is relentlessly trying to offer retail merchants an edge so that they effortlessly engage with their customers.…
In January 2020 only 5% of grocery purchases were online. Soon COVID-19 crippled the world and grocery stores across the globe experienced unprecedented growth in demand. Also, expectations are that similar behavior patterns will continue…
The global commerce landscape was on the verge of transformation and the outbreak of COVID-19 accelerated the entire process. It proved all assumptions wrong and brought about a 360-degree change to global commerce. Digital transitions…
This is a classic example of digital dining with minimal contact embedded with a high-end customer experience. You must be intrigued by how such a seamless operation is possible. It’s the sheer power of technology. In this blog, we shall dig…
Many brands think that a good-looking website is synonymous with an excellent user experience. However, that’s not the case, since they are many good-looking websites that have a high bounce rate. In fact, a Forrester…
You must have heard the term, ‘know your audience’ multiple times. What does it mean? Why should you know your audience? How do you know your audience? In this blog, we shall discuss why knowing…
Ecommerce stores lose money worth $18 billion1 on an average in sales revenue each year due to cart abandonment. Cart abandonment is a persistent issue for merchants and everyone wants to improve upon this. Consumers…
