The growth of the banking industry is directly proportional to its ability in managing credit risks. Every country has its own credit scoring analytics like CIBIL in India, FICO in the US, etc. This score…
Complex Conversational Exchanges with a Bot – Are we there yet? In the age of Siri, Cortana and the Google Assistant in particular, which can make appointments and personal phone calls on a user’s behalf,…
The customer satisfaction for a particular product recommendation has always fared based on the ability to make inroads into the mind of the customer. However, banks have relied on the experience of the financial advisor…
Product Recommendation Engines are common in the retail industry with online commerce sales booming due to recommendation engines guiding online customers across a myriad of options. Amazon had even reported that 35% of their sales…
The 21st century has seen a foray of technological advancements and different attributes as the major trophy, which banks and credit unions have focussed on obtaining. However, customer personalization has toppled the rest of the…
Opportunity with Data does not knock until you have all kinds of it. It’s 2019 and we’re sitting on massive chunks of data. Everything we do, we speak and interact with is considered as data.…
Banks realize the need to change from a product-centric approach to customer centric. One way to achieve this transformation is to better understand their customer through segmentation. Segmentation reveals specific intelligence that can otherwise be…
Banking & Financial Services industry is going through severe disruption and transformation. There is a growing real-time threat from fintech’s who are nimble and have new age-business models. One of the key reasons for the…
More than 40% of marketers are looking at using AI for customer segmentation. AI improves targeting, personalization, and engagement. It gives banks more time to interact with consumers at the time of need. AI-driven business…
In the past few years, banks have been trying to gain a competitive advantage in the banking industry. However without the proper influx of technology into their banking architecture, banks are in the position of…
With the arrival of fintech companies and the advancement of technology, banks have the most to gain and lose. Banks have to focus on data and understanding customer behaviour. Banks have to aim at obtaining…
What are banks really struggling with today? Like almost every other sector of the economy, banking sees data as the new oil – a valuable resource the best use of which will differentiate the winners…
