Your bank or financial institution is not restricted to just files and records. Your data has spread out in the world in forms of images, voices, videos, social media comments and your customers’ and stakeholders’…
As much as we love Dilbert, we beg to differ with him here! Marketing decisions can’t be based on gut feelings or “liquor and guessing” for that matterJ. The key to marketing accountability lies in…
We have two speakers, Jayakanthan Chidambaram, Practice Head for Analytics and Adarsh Nellika, Principal Solution Consultant – Analytics Practice discussing at length about Consumer life cycle analytics Challenges in implementing a consumer analytics solution and…
Omni-channel is no longer a magical utopia; it is no pot of gold hidden at the rainbow’s end. It’s here and it’s happening right now. For the retailer to succeed alongside a changing landscape, it…
Not so long ago, marketing was quite a simple proposition; marketing executives would create advertising campaigns for “brand-building” and as long as this generated some leads, and then (directly or indirectly) drove sales, their job…
In an age when big data is being touted as the new oil, proprietary algorithms must certainly be acknowledged as big data’s version of refined fuel. It is that, and more. In a digital world…
Have you ever wondered when you are done with your purchases from a Super Market or on an ecommerce site how you or your spouse turned out to buy more Products than what you had…
Information in the BFSI sector is like the menu card of a multi-cuisine restaurant. All kinds of data on a platter, served simultaneously. To integrate the various kinds of data coming in at different velocity…
Customer Analytics focusses on the improvement of an Organization’s overall business development and its results serve as an effective measure for comparing performance and growth. Customers are the fuel for running an organization. Understanding them…
Cross-selling and Up-selling techniques have been in practice from generations. Cross-selling is a technique that allows one in educating of products that would be essential with the product purchased. Up-selling, on the other hand, is…
Ask any executive who has led an organization through a large, transformative change, and he or she will tell you that a company’s vision is only as good as the people behind it. This article…
“The holy grail of marketing is to proactively pounce upon every individual customer opportunity by predicting beforehand who will respond and to preemptively intervene each customer loss by predicting who will defect” – Dr. Eric…
