Did you find this blog while you were scrolling past social media? I’m not surprised. With over 3.78 billion active users daily across platforms, it is clear that in order to provide unified experiences, having…
German blockchain expert Julian Hillebrand once said, “Personalized marketing is not about sales, it’s about building a relationship with your customers”. With Commerce Cloud Einstein by Salesforce e-commerce solutions, online shoppers get the personalization they…
Artificial intelligence and machine learning discoveries have led to the development of software systems that can automate repetitive, rule-based operations of moderate complexity. Robotic Process Automation (RPA) is a type of process automation technology that…
Whether shopping online or in stores, the shopping landscape is heavily reliant upon advertising and marketing campaigns to get goods moving. Thanks in part to ad campaigns and influencers, shoppers often zero in on products…
Part two of our series: How do APAC Retailers Ride the Wave of Change? In our previous blog “In-Stores or Indoors – A Wave of Change for APAC Retailers!”, we extensively researched digital commerce and…
Even before the digital transformation was a buzzword, much less became a top priority, every retailer has been shouting about the growing importance of customer experiences from the rooftops. In 2020, the customer mindset went…
In years to come, 2020 will be remembered as the year that altered everything. COVID-19 has sparked an increase in digital commerce and has hastened digital transformation in retail. Bain & Company states that APAC…
A study by Claremount Graduate University proved that shoppers who get coupons or discounts are happier, less stressed, and are less anxious. The study also found that people actually enjoyed receiving coupons more than gifts.…
Walt Disney famously said, “Do what you do so well that they will want to see it again and bring their friends. What the creator of Mickey Mouse was doing decades ago was telling creators…
The eCommerce market is rapidly growing. But reports say, 18% of shoppers abandon their cart due to complicated checkout. Clunky and time-consuming checkout process causes cart abandonment and customers move to competitors for a better…
The innovative Commerce Cloud Einstein (CCE) AI by Salesforce gives companies the power to provide customers with product recommendations based on customer behavior and buying patterns. This improves the way customers shop on your e-commerce…
Isaac Asimov and Philip K Dick painted a future of Androids dreaming of electric sheep and robots doing just about everything. While we might not be there just yet, artificial intelligence (AI)—sci-fi’s mainstay—has very much…
