The COVID-19 pandemic disrupted and transformed the retail industry forever. The charm and allure of glitzy retail stores fizzled out as 2020 changed lives and livelihoods. Retail chains closed down, people lost their jobs, and…
How to ace business growth with Enterprise Analytics Staying ahead of the curve has become equally important as the survival of the business itself. However, to drive unperturbed growth, B2C businesses must derive valuable insights…
Did you know that 91% of shoppers prefer to shop with brands which remember and give them relevant recommendations? The reality is that customers today expect retailers to understand their needs and wants like never…
Crowdsourcing involves gathering information, or views from a large number of people using the internet, social media, or smartphone. In crowdsourcing, participants operate as paid freelancers or some of them offer free services. Data that…
In today’s ever-changing online world, innovations in the e-commerce and phygital retail sector have driven customers to expect even more out of their shopping experience. Consumers demand an enriched and seamless user experience across all…
Information security expert Stephane Nappo famously once said “It takes 20 years to build a reputation and a few minutes of cyber-incident to ruin it.” Cybercrime and security threats are by far the greatest downsides…
You want to buy cutlery online and soon realize that a particular eCommerce site is offering amazing discounts on kitchenware. As it piques your interest, it could even result in your impulse buying more than…
Customer Lifetime Value (CLV) is calculated based on how much net profit your business can get from one customer over a period of time. But in the world of retail, knowledge is only half the…
One of the main reasons e-commerce platforms have overtaken the traditional way of shopping is that people have been introduced to the convenience of receiving all their favorite items at their doorstep. And while you’d…
When it comes to e-commerce, 84% of buyers say that they value user experience just as much as the company’s products. Why should user experience matter in e-commerce? A unified (or a one-brand experience) gives…
In the quest to establish unified commerce, one of the common mistakes of retail brands is the assumption that their presence must be everywhere. They are eager to be available always to serve customers, irrespective…
The omnichannel expansion of the apparel world has been quick for retailers, with technology taking quantum leaps to bridge physical and digital touchpoints. But it has been a rather painful one, considering that it has…
