At one point during the 1940s, retailers tried to collect consumer insights by conducting in-depth sessions with customers. Based on Sigmund Freud’s psychoanalytic theories with customers, this process was known as “motivational research”! These days,…
Coco Chanel spoke for all womankind when she said: “A woman needs ropes and ropes of pearls.” The world seems to have taken her at her word. The global jewellery market size, which has seen…
A PWA (Progressive Web App) can be a website or an application. Actually, it can do the work of either. Since 2015, PWAs have been helping retailers democratize shopping experiences for customers, irrespective of how…
Remember Thor, the Son of Odin and the God of Thunder, who was to be the protector of the nine realms? While realm literally means the world, it’s different in the context of Salesforce e-commerce.…
Consumers are increasingly buying online and are attracted to international retail brands resulting in a massive worldwide e-commerce sales growth year on year. According to Statista, E-retail revenues are projected to grow to 6.54 trillion…
In today’s digital world, a retailer’s ability to harness data effectively is critical to its success. But the volume of data being produced and processed is growing at an exponential rate. Many businesses are recruiting…
Gartner predicts that by 2022, organizations with multiple digital commerce go-to-market strategies will see a 30% increase in sales. Let’s take a brief look at the three most popular digital commerce strategies among retailers through…
To Anya’s mother, shopping meant getting into her car and driving to the mall or store she wanted to buy from. For her daughter, Zoya, shopping isn’t confined to a brick-and-mortar store. From the laptop…
With more and more choices to purchase online, customers seek validation of the product through reviews written by other customers. Overwhelmed customers are more likely to share their product experience with others, but it may…
The modern life, which melds continued connectivity, a multi-screen world, and contextual relevance, has revolutionized the retail experience. As online and in-store capabilities blur, it is important to continue to enhance the shopping experience. The…
BOPIS, click and collect, kerbside pickup, scheduled deliveries. Retailers continue to deploy new fulfilment options as they strive to offer convenient, safe and contactless shopping. Meanwhile, the restrictions of the past year have forced customers…
If you’ve followed our previous content on Unified Commerce, then you are aware of the iterative model of continuous innovation in the context of retail digital transformation. It is all about continuous evolution across various…
