Retail

Evolution in Unified Commerce Demands New Metrics

 To Anya’s mother, shopping meant getting into her car and driving to the mall or store she wanted to buy from. For her daughter, Zoya, shopping isn’t confined to a brick-and-mortar store. From the laptop…

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What Is Affiliate Marketing and How Does It Work on Salesforce Commerce Cloud (SFCC)

With more and more choices to purchase online, customers seek validation of the product through reviews written by other customers. Overwhelmed customers are more likely to share their product experience with others, but it may…

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How Page Designer Can Help You to Easily Create Dynamic Content for Your Retail Business on Salesforce Commerce Cloud

The modern life, which melds continued connectivity, a multi-screen world, and contextual relevance, has revolutionized the retail experience. As online and in-store capabilities blur, it is important to continue to enhance the shopping experience. The…

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Beyond Omnichannel

BOPIS, click and collect, kerbside pickup, scheduled deliveries. Retailers continue to deploy new fulfilment options as they strive to offer convenient, safe and contactless shopping. Meanwhile, the restrictions of the past year have forced customers…

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Adopting the Right DevOps Strategy to Lead Your Unified Commerce Journey-Part 1

If you’ve followed our previous content on Unified Commerce, then you are aware of the iterative model of continuous innovation in the context of retail digital transformation. It is all about continuous evolution across various…

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2021 Digital Commerce Trends: What to Look out For

Oniochalasia. The word quite simply means to ‘buy or shop as a way to relieve one’s stress’. Retail therapy is real and the era of digital commerce has made it easier for us to indulge…

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Quick Start Curbside Pickup Using Salesforce Commerce Cloud

With social distancing being the norm during the pandemic, retailers have come up with an innovative solution Curbside Pickup to offer their customers a safer option to collect their orders. It has seen an increase…

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How Data Quality Translates into the Quality of Your Customer Experience

Customer experience (CX) is the new marketing battlefront in today’s ultra-competitive times. This makes it vital for businesses and enterprises to give customers more than they expected to get more than they thought possible! An…

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Putting The Glitter Back In The Jewellery Industry- The SFCC Way

Everything a jeweller needs to know before starting on their E-commerce journey It’s not always glitz and glam for the jewellery industry. Retailers thrive on wooing the buyer with a high touch and feel the…

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How to choose the right E-commerce platform for your business ?

Salesforce Commerce Cloud, Magento, Shopify, Woo Commerce, so many choices, so much information to process… well…here’s the low down Building your business through digital channels is more than just putting up your product listings on…

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Channelize your goals for Unified Commerce through Design Thinking

If there’s one sector that has seen an accelerated boom in the last decade, it’s retail. Today, consumers are simultaneously browsing on phones, computers, and smart TVs. They’re checking out products in your store with…

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How Salesforce Commerce Cloud Can Hook Gen Z and Millennial Shoppers and Keep Them Coming Back for More

Life as we know it came to a standstill because of the pandemic, and retail businesses were forced to rethink their e-commerce strategies to stay afloat in a crowded market. Add into the mix the…

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