Ecommerce conversion rate is a crucial metric for online store owners. While every B2C marketer worries about bringing in more site visits and prospective buyers, it is important to have the right strategies in place to…
Privacy is now a public matter. What seemed new in the world of data privacy laws just a while back aren’t anymore. Regulatory and compliance measures have been around for decades. However, it wasn’t until…
Trust. A short word it may be, but it has a lasting effect in the business world, especially for companies processing vast amounts of data. Retail brands that have created a storefront require regular updates…
Why do retailers need data? In today’s world, data has more value than gold which is proven by the number of rigid data privacy policies emerging over the decade. The data privacy policies not only…
Retailers today operate in a highly competitive environment. This situation has become more intense since the last decade where revolutions in technology and ever-changing customer expectations have propelled competition on a scale never seen before.…
Embracing the potential of the cloud has become an unavoidable requirement for success in today’s digital world, particularly as companies progressively migrate their applications to the cloud to fuel growth. Every organization’s path to the…
Behind every great driver is a dashboard that helps keep their vehicle running. Dashboards let drivers know how fast they’re going, what they need to work on, and the overall health of the vehicle. Wouldn’t…
Impeccable brand interaction, owning your customer experiences, and carving out personalized content is the path to deliver a smooth purchase experience. With Magento commerce cloud, the whole of this process becomes seamless. It erases the boundaries between possibility and impossibility, empowering retailers to…
Marketing was once a simple proposition concept, it was required to create advertising campaigns for “brand-building”, which generated leads, and then it drove sales and their job was done. However, with changing times and digital evolution, the concept of marketing has also evolved. In this…
The retail industry is being transformed by Artificial Intelligence (AI). Retailers, today can use AI to engage with their consumers and run sales and marketing plans more effectively, from utilising computer vision to modify promotions in real time to…
There is nothing more important than the general public’s opinion when it comes to marketing. After all, without public approval and purchase, it would be impossible to get any product or idea off the ground. Companies, on…
Perhaps, while you are reading this blog, someone would have just stepped into a retail store or popular mall, tried on a few clothes and made their purchase without ever pulling out their cards. And…
