We are on the threshold of a compelling, expansive and imaginative time in which our experiences and our reality are being expanded through the merging of the physical and virtual worlds. Immersive technologies such as…
With an incredible amount of accurate location-based data being transmitted from mobile devices, Geofencing provides a huge opportunity for retailers to Deliver a personalized customer experience Build a stronger customer relationship Increase footfall to physical…
Consumers today travel a far more complex road than the traditional marketing funnel largely due to the emergence of technologies. Unlocking our customers’ path to purchase allows retailers to substantially enhance their experiences and bring…
The holiday season is the most wonderful—and the most challenging—time of the year for retailers as it leads to increased traffic both in store and online. With holiday retail sales crossing the $1 trillion mark for the…
A lot of customers get comfortable and shop frequently at a store once they know that they can completely rely on a retailer and has loved the experience offered. So what does a retailer have…
Intense competition exists amongst companies in the present era, as result retailers do not leave any stone unturned in offering high quality, tailor-made services to the customer. It is the customer that can bring prosperity…
In today’s age of digital commerce, consumers are more likely to engage with brands that offer unique and consistent experiences. These days, customers multiplex in and out of various channels before they buy a particular…
The time has come for stores to be completely run by technology. These technology-run stores are basically self-service stores that give a myriad of benefits for both retailers and customers. Self-service stores are trendsetters in…
Customers definitely carry the experience they had in the store along with their products. And great customer experience is the sole reason for customer loyalty. “Good customer experience interactivity is the source of good sales.…
Imagine having a complete, highly customized, scalable and fully functional online storefront ready, within just a few weeks, without having to go through a lot of hassles. Sounds incredible right? Thanks to the cloud-based, software…
Technologies in Retail have evolved, but has it evolved to the extent of driving more foot traffic? Influencing new customers who are in the same locality to come visit the store and buy products is…
Storefront Reference Architecture (SFRA), the newest platform of SFCC provides retailers a starting point for Webstore. It is synonymous with an out-of-the-box and best-in-class experience. It has easy extensibility that can be customized as per…
