Retail Digital Transformation

Tick the right technology boxes for location based marketing – RFID Vs Beacons Vs Geo Fencing

“Most brands and marketers only utilize 15% of technologies and capabilities they are already paying for, so the focus should not be in the number of technologies that need to adopted, but in “applying” them…

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Behind the New Era of Experiential Retail: 5 Key Technologies to Watch Out For in 2018

Shopping is not merely spending money on things at a store anymore, it’s an experience. Customers now don’t just want to shop; they want to live the experience. Retailers have taken the technological advances and…

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Retail Innovator Trends ahead of the 2017 Holiday Sales Forecast

Retailers rejoice! The holiday season is here! And guess what? According to industry experts, people are going to spend more than last year. So get your shelves (online and in-store), virtual reality surprises and store…

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Restaurant Menu Engineering with Market Basket Analysis

A Cornell Hospitality Quarterly study found that 75% of customers who visit a restaurant are undecided on what to order. This is an opportunity for equipping service personnel at restaurants with data driven intelligence enabling…

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Retail Trends for Valentine’s Day

The tidal wave called Valentine’s Day has arrived yet again in a flurry of red hearts. And mushy lovers in the throes of dopamine are making a mad dash to pamper their sweethearts with gifts,…

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Improving Cross-Channel Inventory Visibility with PRIOS (Grocery)

Smart shelves, digital signage, smart apps- Omni channel retail has come a long way following the road to digital retail innovation. Selling has become smart, easier to navigate for customers but it hasn’t got any…

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Up your Holiday Sales Game by Cross-selling & Upselling to the max!

Up your Holiday Sales Game by Cross-selling & Upselling to the max! Make your Sales Merry & Bright, ye Retailers! Black Friday and Cyber Monday have long since passed and Christmas is just days away…

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How to enable Phygital Retail for your store? [Podcast]

In our Sixth episode, we have two speakers, Sunil Bajaj, Director & Unit Head for Retail & CPG Practice and Kamal Chandramohan, Practice Head for Mobility. They discuss at length about the current and future…

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Why is CONSUMER Analytics not working for you? [Podcast]

We have two speakers, Jayakanthan Chidambaram, Practice Head for Analytics and Adarsh Nellika, Principal Solution Consultant – Analytics Practice discussing at length about Consumer life cycle analytics Challenges in implementing a consumer analytics solution and…

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Incorporating Big Data in Omni-Channel Planning

Omni-channel is no longer a magical utopia; it is no pot of gold hidden at the rainbow’s end. It’s here and it’s happening right now. For the retailer to succeed alongside a changing landscape, it…

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Self-Service in Retail – The preferred way of customer interactions in a Digital Age

Gone are the days when people used to call up airlines to get flights booked or wait in a queue to get movie tickets. These reduced human interactions aren’t driven by organizations looking to shave…

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Personalization- Right promotions at the right time to the right place

Rebecca likes a shoulder bag at an online store. They are giving a discount also. It fits her budget and her need. She adds it to her cart and decides to check it out at…

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