Do’s and Dont’s in eCommerce Testing

The eCommerce industry is gaining more traction in the growing digital space and it is estimated to be worth $22.1 trillion. With increased number of online shoppers, online stores have the added burden of ensuring…

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Data-Driven Cognitive Selling

Cognition, as the definition states, is “the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses. Expanding the above definition, cognitive selling can be described as the act of selling,…

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Millennialization of Everything in Banking: Exclusive Interview with Jeremy Balkin

Rewind “I confess. I’m a Millennial.” claimed Jeremy Balkin, the Head of Innovation at HSBC, as looks of surprise came over the faces of Senior Executives and CXOs in a boardroom of a leading global…

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Connecting Millennial Banking Dots Builds Financial Well-Being

If it’s uppermost in the Millennial’s Mind — Absence doesn’t make the heart grow fonder. Millennials are hungry for sound financial knowledge, now more than ever. But are banks delivering on expectations? Today more Millennials…

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Scaling the Application Engineering Maturity ladder using PropelDE

Application engineering has been going through steady changes since its inception. However, the last couple of years have turned the whole software engineering aspect on its head. One of the key reasons behind this impact…

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Restaurant Menu Engineering with Market Basket Analysis

A Cornell Hospitality Quarterly study found that 75% of customers who visit a restaurant are undecided on what to order. This is an opportunity for equipping service personnel at restaurants with data driven intelligence enabling…

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Top UX Priority Goals for Retailers Today

By 2020, customer experience is predicted to overtake price and product as the key brand differentiator. And to offer high customer experience, user experience is essential in helping retailers craft the best possible experience of…

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Testing Trendsetters at STARWEST 2017

Bring out the best of your testing capabilities and flaunt them on this year’s biggest testing ramp- the STARWEST 2017, Anaheim, CA. Held for a week in the city of Disney land, STARWEST is one…

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Deciphering the Customer Sentiment

    Data driven organizations analyze customer behavior for better profitability. Most organizations are already data-centric and have existing systems collecting clickstream data, guest check-ins, orders, payments, surveys, ratings and reviews. One can tap into…

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Aspire Systems Becomes a Boomi World Diamond Sponsor

Chicago, Illinois – 9/14/17 – Aspire Systems, a Dell Boomi™ (Boomi) partner, today announced that it is a Boomi World Diamond sponsor. The first annual Boomi World customer conference will take place at The Westin…

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Digital Strategy and Tactics for Managing Brand Reputation

The digital world has experienced a series of revolutionary changes over the last twenty years, thanks to the internet inception. The biggest reformation that internet has brought about is the way people build businesses and…

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Running Your Website on Ektron? 11 Reasons You Should Migrate to EPiServer

Do you have your website running on Ektron? You might not lose your product support as yet but you are surely going to miss the benefits from all new advancements that EPiServer could bring into…

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