With unconventional candidates, unusual platforms and dramatic turning points throughout the race, the 2016 US presidential election has certainly become one for the history books. Bizarreness notwithstanding, it has also been the biggest digital battle…
Introduction : “Why do we need a search server?” Before answering these questions, let’s take a classical problem that affects the performance of many real time applications / products when their data grows beyond a…
Not so long ago, marketing was quite a simple proposition; marketing executives would create advertising campaigns for “brand-building” and as long as this generated some leads, and then (directly or indirectly) drove sales, their job…
In an age when big data is being touted as the new oil, proprietary algorithms must certainly be acknowledged as big data’s version of refined fuel. It is that, and more. In a digital world…
Anyone in the IT industry can relate to the term ‘agility’ one way or the other. But, what is ‘Cloud Agility’? According to Bernard Golden from CIO.com, Cloud Agility means rapid provisioning of computer resources…
There are innumerable mobile apps that are getting released every day and there are millions of apps already in the app store. Have you ever thought why only very few apps are appreciated by the…
Rebecca likes a shoulder bag at an online store. They are giving a discount also. It fits her budget and her need. She adds it to her cart and decides to check it out at…
They are the messengers who carry the essence of your brand. They make or break shoppers’ perceptions and, by extension, your desired brand image. For a customer, they are the most visible people who keep…
THE TIMES THEY ARE A-CHANGIN’ “The distinctions that we talk about today between stores, apps, pick-up, delivery and sites are continuing to blur into the background for customers. For them, it’s just Walmart.” asserts Walmart…
You are a Retailer trying to figure out smooth transformation of physical stores into new age customer engagement hubs.You see it happening around you, but you want the best fit scalable solution for your business.…
Uber thought long and hard about the one actor it could reimagine to deliver the customer a simple, comfortable ride: the licensed taxi driver. Uber didn’t disrupt the product – i.e. the car. Uber simply reimagined the driver experience…