What the US Election has taught us about Digital Marketing

With unconventional candidates, unusual platforms and dramatic turning points throughout the race, the 2016 US presidential election has certainly become one for the history books. Bizarreness notwithstanding, it has also been the biggest digital battle…

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Discovering the Art of Solr Search

Introduction : “Why do we need a search server?” Before answering these questions, let’s take a classical problem that affects the performance of many real time applications / products when their data grows beyond a…

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Optimizing Marketing ROI through Analytics

Not so long ago, marketing was quite a simple proposition; marketing executives would create advertising campaigns for “brand-building” and as long as this generated some leads, and then (directly or indirectly) drove sales, their job…

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Combining Best of Breed Algorithms – A Unified Approach To Big Data

In an age when big data is being touted as the new oil, proprietary algorithms must certainly be acknowledged as big data’s version of refined fuel. It is that, and more. In a digital world…

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Cloud Agility – The What? and The Why?

Anyone in the IT industry can relate to the term ‘agility’ one way or the other. But, what is ‘Cloud Agility’? According to Bernard Golden from CIO.com, Cloud Agility means rapid provisioning of computer resources…

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Self-Service in Retail – The preferred way of customer interactions in a Digital Age

Gone are the days when people used to call up airlines to get flights booked or wait in a queue to get movie tickets. These reduced human interactions aren’t driven by organizations looking to shave…

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Gamify the Mobile App

There are innumerable mobile apps that are getting released every day and there are millions of apps already in the app store. Have you ever thought why only very few apps are appreciated by the…

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Personalization- Right promotions at the right time to the right place

Rebecca likes a shoulder bag at an online store. They are giving a discount also. It fits her budget and her need. She adds it to her cart and decides to check it out at…

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The Empowered Store Associate: Driving Tomorrow’s Retail Experience

They are the messengers who carry the essence of your brand. They make or break shoppers’ perceptions and, by extension, your desired brand image. For a customer, they are the most visible people who keep…

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AMPLIFYING THE IN-STORE EXPERIENCE: MAKING YOUR BRICKS CLICK

THE TIMES THEY ARE A-CHANGIN’ “The distinctions that we talk about today between stores, apps, pick-up, delivery and sites are continuing to blur into the background for customers. For them, it’s just Walmart.” asserts Walmart…

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[Webcast] Phygital Retail: Merging Online & In-store Customer Experience

You are a Retailer trying to figure out smooth transformation of physical stores into new age customer engagement hubs.You see it happening around you, but you want the best fit scalable solution for your business.…

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What can Insurance CIOs learn from UBER?

Uber thought long and hard about the one actor it could reimagine to deliver the customer a simple, comfortable ride: the licensed taxi driver. Uber didn’t disrupt the product – i.e. the car. Uber simply reimagined the driver experience…

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