3 wicked strategic ways to boost your online sales this Halloween! No tricks, just treats 

Halloween is around the corner – The “scary-good” time of the year. In 2020, US shoppers spent roughly $8.8 billion over the Halloween season. This year, it could go higher, thanks to the rise in digital commerce since May 2020 

So what’s a retailer to do? With a flexible e-commerce platform (SFCC – SFRA) in place and providing a unified experience, it’s simple to connect with consumers, brew up a personalised experience, and drive sales with an amazing season trend. According to the National Retail Federation’s annual survey, the 2021 overview of Halloween retail spending was estimated to reach $10 billion.  

This statistic reflects the fact that the holiday is affordable, less expensive and has typically been good for e-commerce. In this article, you will learn 3 unique and actionable strategies to take advantage of Halloween for your Salesforce Commerce Cloud platform site. Some of these fascinating ideas will undoubtedly offer you a competitive advantage.  

So let’s get started. 

#1 Add some spook to your Salesforce Commerce Cloud e-commerce site layout 

It’s always interesting to see ecommerce sites that match the spirit of the season. Retailers can improve their website’s UI/UX by including Halloween- related trivia and pop-ups. According to recent research and surveys, when customers approach your site, undeniable spine-tingling coupon pop-ups right in front of their eyes may be highly appealing.  

 

Source: mageplaza 

Halloween vibe! 

Shoppers will be drawn to your large banners on the homepage slider. So, if you want to make new consumers aware of your enticing Halloween specials, contests, or special giveaways, this might be a terrific approach to wow them. Halloween costume is not complete without makeup. Agree? A search for “Halloween” yields a plethora of “must-haves” for a creative costume. And MAC provides a unique Halloween purchasing experience and theme-related information on the home page.  

 

Source: maccosmetics.com 

Salesforce Commerce Cloud not only makes it easy to establish categories and promotions on the fly, but it also allows businesses to rapidly tag products so that it appears in Halloween-related searches, or any other season for that matter (Upgrading sitemaps with new content). Also, don’t overlook mobile consumers. Smartphones and tablets are utilised for the bulk of Halloween-related searches.  

One of several digital commerce solutions, Salesforce Commerce Cloud, create a mobile-responsive website or improve your existing website to be mobile-responsive. With the ease of digital commerce, this will smoothen your customer’s purchasing journey. Use your commerce platform’s digital marketing features to increase e-commerce Halloween sales.  

No tricks, just treats 

  • Undeniable pop-up offer 
  • Create a Halloween landing page 
  • Use Halloween-style Language 
  • Issue a daily countdown flash sale 
  • Create a bundle offer for a relevant product – Clearance sale 
  • Run urgent discounts and promotions 
  • Optimise your website for the right keywords and SEO 

#2 Run special promotions that your competitors can’t think of

Create customised Halloween promotions. Review inventory statistics from last year’s Halloween to determine what sold and build a campaign around best-sellers. The most effective approach to attract customers is to reach out to them personally. This is generally achieved by sending out emails and SMS messages that are tailored to each customer’s specific needs. This would enhance traffic by bringing in more redirection to the page. 

The biggest reason for abandoning an online transaction is the expense of shipping. When you provide free shipping, you essentially give your consumers complete freedom to make as many orders as they like. However, here are 3 special promotions ideas you can apply to increase sales: 

  1. Issue a special gift (Trick or Treat) based on the purchase amount. Salesforce Commerce Cloud has Optional products feature and can be enhanced to fit this business need. 
  2. Run a Halloween lottery game spin.
  3. Issue a point-based competition for a special prize – Giveaways.

 

Source: Knowband.com 

Take a peek at the laggards. Is there any way to put a Halloween twist on a campaign for low sellers in order to move the merchandise? Today’s  Salesforce Commerce Cloud digital commerce technology and the intelligence behind it puts the power in business users’ hands. Enable them to use it.  

#3 Halloween-themed Social Media campaigns

Use social media to boost e-commerce Halloween sales. When it comes to costume inspiration, the NRF calls social media the fastest-growing influencer, notably Instagram, which has risen tremendously in the last couple of years. Use catchy hashtags, influencer marketing, and Instagram’s new engagement targeting tools to help discover who are interested in specific content. For example, In 2020, Zara had smartly curated a kids collection with a Halloween theme. 

 

Source: Instagram 

Take advantage of the holiday’s highly visual, fun character to produce captivating content. Carousel advertisements on Facebook and Instagram may be used to highlight special deals or Halloween-themed content. 

Author’s Note 

It may not be too tough to capitalise on the popularity of Halloween and boost Halloween spending by utilising features built-in in your Salesforce Commerce Cloud platform. With unified commerce, you’ll be prepared for any flood of guests, regardless of the occasion. And make the most of all the unique ideas you’ve just learnt here to boost Halloween sales. 

You’ve crossed the first hurdle in the two-month holiday course, but there’s so much more to look forward to, including Black Friday, Cyber Monday, and, of course, Christmas. Intimidated? Don’t be. With the right strategic preparation, you’ll be ready for any influx of visitors, no matter the occasion.  

Abishek Balakumar