Storefront Reference Architecture (SFRA), the newest platform of SFCC provides retailers a starting point for Webstore. It is synonymous with an out-of-the-box and best-in-class experience. It has easy extensibility that can be customized as per the brand’s requirement. The architecture of Salesforce Commerce Cloud (SFCC) is in line with MVC concepts. It empowers the developer to write more organized and maintainable codes that are less complex and dependent resulting in removal of all duplicate logic that existed before. With SFRA it is simpler to launch an ecommerce site as it has pre-configured default templates so customers can either use the default ones as a starting point or they can convert it as per requirement.

It is important to mention here that SFRA is a way of presenting store front so hardly there is any impact on Data Migration for existing SFCC customers. In case customers are using any other system for their webstore for them alone migration of their legacy data to SFCC becomes a necessity. Also in case brands want to adapt new systems in their payment module, they can integrate it to SFRA to have seamless experiences. Another important aspect while moving to SFRA is to keep an eye on their competitors to get an idea of the latest features that goes into the web store and to stay at par with the competition.

The best practices of SFRA adoption includes upgradation to a new Job Framework, careful review and adjustment of the development process before the actual migration takes place. Retailers must ensure that they have the proper tool and governance in place for the processes. Unit testing should cover all code changes that take place and brands must have a clear idea as in which areas they want to cover with functional testing. However, from technical point of view the recommendation is to use SFRA as an extensible baseline application and bring about digital transformation in the retail industry.

Now the question is why brands should move to SFRA.

Why SFRA?

Ref : Salesforce.com

A move to SFRA becomes truly handy in case your business is in need of a new site or you already have a site but plan to introduce a new brand or launch region specific sites. At the same time, if you plan to redesign your existing site, transition to SFRA becomes very useful.

In all the above instances, moving to SFRA comes with endless benefits. In the first place, SFRA improves the time to market because developers can leverage its prebuilt storefront designs and templates and can take advantage of the latest innovations more quickly. Moreover, with SFRA developers can easily incorporate new functionalities and features within a shorter period and enhance the digital shopping experience.

The flexibility of SFRA is such that developers can code outside of the core code base and independently plug them into the storefront in contrast to Sitegenesis that requires merchants to modify the core reference application code.

Moreover, before SFRA, the checkout process was a pain for mobile users but SFRA on the other hand offers an accordion style, out-of-the-box one-page checkout for shoppers to reduce the number of clicks and create an improved shopping experience as well as increases the rates of conversion.

To conclude, moving to SFRA will definitely ensure seamless shopping and checkout experiences across devices and brands will be able to offer these benefits to customers at lesser cost and time. In fact, the biggest difference between Sitegenesis and SFRA is better checkout flow, sticky CTAs that push customer transactions, vast search functionality, and a wider display of product varieties. In addition to the improved user experience and redesigned front-end, the SFRA framework has greater extensibility and adaptability for future upgrades.

Shraddha Banerjee

From an Instructional Designer to a Writer, Shraddha loves learning new things every day. When not writing or researching on emerging technologies, she is busy playing with her little bundle of joy.