“Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress” – Ted Levitt

Yes, I am talking about the source of innovation called ‘Producteering’ for which Aspire has been awarded and I am pleased to inform you that Aspire has been chosen among the TOP 50 IT Innovators 2009 in India! NASSCOM, the premier trade body and the chamber of commerce of the IT-BPO industries in India, announced the IT Innovators 2009 award recently.

‘Producteering’ approach has been chosen among the “Top 50 innovations of 2009″. We had nominated ‘Producteering’ under the Process Innovation category and the following were showcased:

The key Principles and Practices of Producteering and its relevance to our customers
Our Project/Technical Health Audits that help fine tune our effectiveness/efficiency on a periodic basis
Propel platform that helps shrink go-to-market timeframes by 30%
Impact Training that transforms fresh engineers in to Producteers
This forum where we write articles about best practices of software product engineering and product management

Overall, Producteering was positioned is our approach to building great software and also as a key factor in delivering successfully and profitably in fixed-bid or risk-reward models. Here is what one of customers says about Producteering:

Two years ago when we were looking for a development partner, we were attracted by Aspire Systems’ “Producteering” messages. We were concerned that many offshore groups were too “project” focused and didn’t understand the nature of agile product development. It was essential that we found a “partner” – an organization that could work closely with our product management and development teams to design, build and maintain our SaaS solutions. We found that in Aspire Systems. “Producteering” was more than a slogan. They’ve been a “true” development partner. – Steve, VP – Solutions Management & Development, Education Software Vendor

About the Awards: The objective of the Innovation Initiative is to encourage innovative practices across the IT-ITES Industry and provide support for these by developing an ecosystem that is conducive to fostering innovativeness, technological advancement and the creation of IP. Through this initiative, Nasscom seeks to position the Indian IT Industry as a thought leader engaged in technology advancement. Further details are available at the NASSCOM site.

I see this award as a milestone in our Producteering journey of following the 4P’s approach.

Happy Innovating – All Producteers!