So, do we need another ISV forum? YES!

There are quite a few forums / groups focused on the other aspects of software marketing, software sales (www.softwareceo.com), software business management (www.cio.com) and business strategy (www.sandhill.com) but not many that focus on product engineering.

However, product engineering – the way software products are engineered from the inside has tremendous impact on the future of software vendors.

Today, enterprises and consumers have huge choices – open-source, ad-supported freeware, online applications and so on. Newer paradigms of development including RAD and advances in Application servers are making software development a breeze. Hence, enterprises can choose to make their own internal applications as opposed to getting tied-in with a software vendor.

All this makes the position of software vendors vulnerable. What does this mean for software providers? Product Engineering – making products robust, configurable, scalable and maintainable is the best way to make software products compete in this market.