So, do we need another ISV forum? YES!

There are quite a few forums / groups focused on the other aspects of software marketing, software sales (, software business management ( and business strategy ( but not many that focus on product engineering.

However, product engineering – the way software products are engineered from the inside has tremendous impact on the future of software vendors.

Today, enterprises and consumers have huge choices – open-source, ad-supported freeware, online applications and so on. Newer paradigms of development including RAD and advances in Application servers are making software development a breeze. Hence, enterprises can choose to make their own internal applications as opposed to getting tied-in with a software vendor.

All this makes the position of software vendors vulnerable. What does this mean for software providers? Product Engineering – making products robust, configurable, scalable and maintainable is the best way to make software products compete in this market.Webinar