The Novel “A Tale of Two Cities” by Charles Dickens is famous for its opening sentences of all time: “It was the best of times, it was the worst of time…”. It depicts the drama…
Did you find this blog while you were scrolling past social media? I’m not surprised. With over 3.78 billion active users daily across platforms, it is clear that in order to provide unified experiences, having…
German blockchain expert Julian Hillebrand once said, “Personalized marketing is not about sales, it’s about building a relationship with your customers”. With Commerce Cloud Einstein by Salesforce e-commerce solutions, online shoppers get the personalization they…
Part two of our series: How do APAC Retailers Ride the Wave of Change? In our previous blog “In-Stores or Indoors – A Wave of Change for APAC Retailers!”, we extensively researched digital commerce and…
In years to come, 2020 will be remembered as the year that altered everything. COVID-19 has sparked an increase in digital commerce and has hastened digital transformation in retail. Bain & Company states that APAC…
A study by Claremount Graduate University proved that shoppers who get coupons or discounts are happier, less stressed, and are less anxious. The study also found that people actually enjoyed receiving coupons more than gifts.…
Walt Disney famously said, “Do what you do so well that they will want to see it again and bring their friends. What the creator of Mickey Mouse was doing decades ago was telling creators…
The eCommerce market is rapidly growing. But reports say, 18% of shoppers abandon their cart due to complicated checkout. Clunky and time-consuming checkout process causes cart abandonment and customers move to competitors for a better…
Isaac Asimov and Philip K Dick painted a future of Androids dreaming of electric sheep and robots doing just about everything. While we might not be there just yet, artificial intelligence (AI)—sci-fi’s mainstay—has very much…
How to ace business growth with Enterprise Analytics Staying ahead of the curve has become equally important as the survival of the business itself. However, to drive unperturbed growth, B2C businesses must derive valuable insights…
Information security expert Stephane Nappo famously once said “It takes 20 years to build a reputation and a few minutes of cyber-incident to ruin it.” Cybercrime and security threats are by far the greatest downsides…
You want to buy cutlery online and soon realize that a particular eCommerce site is offering amazing discounts on kitchenware. As it piques your interest, it could even result in your impulse buying more than…
