Contextual commerce is the new mantra for brands. It encompasses a unified experience across channels. Salesforce commerce cloud is relentlessly trying to offer retail merchants an edge so that they effortlessly engage with their customers.…
In January 2020 only 5% of grocery purchases were online. Soon COVID-19 crippled the world and grocery stores across the globe experienced unprecedented growth in demand. Also, expectations are that similar behavior patterns will continue…
The global commerce landscape was on the verge of transformation and the outbreak of COVID-19 accelerated the entire process. It proved all assumptions wrong and brought about a 360-degree change to global commerce. Digital transitions…
#12DaysofChristmasatAspire Halloween is over, which means it’s time to prepare for Christmas! According to the NRF, holiday sales in November and December will climb between 8.5 % and 10.5 % over 2020, to between $843.4…
The year 2021 saw enormous global upheaval and transition. From ‘personalized experiences’ to ‘hyper-personalized experiences’ – that’s what the future of the retail industry looks like. 80% of customers say the experience a brand provides…
A cohesive look, feel, and experience across channels has become an absolute necessity for retail brands. Salesforce Commerce Cloud has been on the forefront of helping brands achieve this with minimum effort and implementation time…
An impressive number of 6,932,074 students enrolled in at least one online course in 2020 alone, according to the latest Distance Education Research report. Universities and marketers are rapidly discovering that online courses can be an effective way to attract a diverse range of student demographics,…
With the onset of the pandemic in 2020, there was a paradigm shift in the digital ecosystem. A frenetic digital adoption and a significant change in consumer behavior were the key trends. 2021, on the…
Trust. A short word it may be, but it has a lasting effect in the business world, especially for companies processing vast amounts of data. Retail brands that have created a storefront require regular updates…
Behind every great driver is a dashboard that helps keep their vehicle running. Dashboards let drivers know how fast they’re going, what they need to work on, and the overall health of the vehicle. Wouldn’t…
French intellectual Simone de Beauvoir told the world that “buying is a profound pleasure”. And if shoppers buy from the comfort of home, or anywhere for that matter, wouldn’t that pleasure like no other? But…
Why reinvent the wheel when all the hard work has been done and perfected for you? This is essentially what out-of-the-box (OOB) software or commercial off-the-shelf software COTS solutions provide for businesses that are unable…
