“It’s beginning to look a lot like Christmas!”
The holidays are around the corner and your customers are more than excited to buy their favorite goodies. Be it Black Friday, Cyber Monday, or the traditional Christmas shopping your customers will be out there expecting you to hold major sales and new arrivals. Many of them could never dream of breaking this tradition of ‘shop till you drop’ during the sale. For such customers who desperately wait for this shopping spree season, it is not just another occasion. Since this happens once in a year and the quantities are mostly limited, the customers want to buy them somehow and they try hard to own their favorites. With estimated growth at $2.93 billion of online sales in 2019, it would be a disaster for the retailers if their website or app is not ‘Holiday Ready’.
Recently, these are more of an online event than a brick-and-mortar one and your customers are looking forward to your eCommerce websites for updates and attractive offers. A report states that over 24 hours on Cyber Monday, Americans spent a combined 11,000 years — or more than 95 million hours — shopping online.
Isn’t it frustrating when you plan to buy something you wanted for so long but there are limited stocks and you actually cannot buy it? This nightmare is very common in a brick-and-mortar store since the crowd would just storm the gates to grab that crazily priced and sadly under-stocked goodies. In this case, online shopping comes as a rescue for those shopaholics. Well here is proof to substantiate the fact. A report by Washington Post says “Thanksgiving and Cyber Monday sales were up 6% in 2018, and over $7.9 billion in online sales happened on Cyber Monday alone”. So what is that you, as a retailer need to do to keep the stats rising?
It’s an obligation for retailers to ensure their customers have a pleasant user experience during their Holiday sale.
Any e-commerce retailers should pay more attention to building more mobile-friendly websites and applications and their performance. No matter how exciting the offers or collections are, your customers are not always ready to wait until your website loads or redirects to the landing page. A slight delay in the loading can easily disappoint your customer and give a chance for your competitor to win that customer. A slow-loading eCommerce website or application is highly capable of killing your business and losing your potential customers. Your customers are definitely not going to be happy because 40% of users abandon a site that has the loading speed higher than 3 sec says a report. It does not stop with just that because negative word-of-mouth will spread like wildfire and there will be no end to it until you make efforts strenuously to regain those customers with a good website and trustworthy products. To add on, your website may not be considered as one of the best by Google since the engagement of a user is less than a minute. This may lead to Google ignoring your website on highly relevant search queries due to low user experience.
One possible reason for this nightmare could be that the developers are made to assess or test the quality of the site or app instead of testing specialists. It is important to have a team of testing experts or professionals to get the work done. In some cases, even when there is a testing team that tries their best to deliver an error-free site, there are high chances of launching a buggy one since the testing is done manually. Every part of the site should be tested against real world-scenarios like various browsers and devices. The importance given to the performance of the eCommerce website can save you a lot of customers and your brand reputation in the online market.
Aspire Implements a Comprehensive Performance Testing Strategy
Improving the quality of these e-commerce websites includes reassessing marketing strategies including pricing, promotions, and products. This involves adopting artificial intelligence and other advanced technology that can reduce the number of errors that occur when the website is made live to your customers. As a forefront company in providing testing solutions and services, Aspire Systems takes great pride in offering our distinctive methodology to re-engineer testing process with a strategic concept called Hyper-Testing. This iterative testing approach ensures enhanced performance of your current e-commerce website. Our best in market performance testing framework addresses testing issues from all three dimensions, like processes, practices and tools and reusable assets to drive agile testing at greater speed and minimal costs.
The right Continuous performance testing strategy helps eCommerce websites and apps to cope with massive traffic spikes during the holiday season.
Our integrated solution will help you to achieve
- Identify and rectify performance issues through performance assessment
- Facilitate stakeholders with enhanced insights for accurate decision-making
- Validate the broken customer integration for an all-new version of API was released
- Ensure faster CI/CD feedback cycles leading to quicker time to market
- Decrease cost by involving open-source toolset like JMeter, Jenkins, Grafana, InfluxDB, Lightning
- Share performance metrics and dashboards with stakeholders
- Achieve performance test results with real-time users
With our performance testing solutions, your eCommerce website is crash free and holiday ready. Help your customers with the best eCommerce website for an amazing and secured shopping experience this holiday season.