The real estate industry has always enjoyed immense growth but the pandemic has put a damper on the otherwise skyrocketing industry. Amidst the current situation, the real estate industry is keen on re-building its diminished foundation to come back with a boom.

Customers, being an important part of a real estate business, building relationships with them is one of the key factors to strengthen business rapidly. Indeed, a company’s success can be determined by the way they f manage customer relationships.

“The better you know your customers, the stronger your relationships will be with them”-SuperOffice

Competition has now gone global, to out beat the competition organizations need clarity, control, and faster marketing & sales operations.

Enabling Customer Relationship Management in a property management solution helps in establishing and maintaining not only strong relationships with your customers but also provides top-notch marketing automation for your organization.

Why CRM is important?

A study performed by Capterra, revealed that 47% of CRM users claimed that customer retention and satisfaction were significantly increased by the use of a CRM system.

CRM synchronizes all processes systematically thereby, making it easy to full fill customer requirements. It is an effective tool for the real estate industry with its user-friendly features, accessibility, navigation, and functionality. In today’s scenario of dynamic business, organizations do not prefer a common system with basic features, rather they need a CRM that can be customized according to the specifications.

Benefits of CRM

Gain new customers

Acquiring a new customer is one of the prioritized targets in the real estate industry. A well-built and organized CRM software makes this easier. It helps you to analyze and understand customer expectations, likes & dislikes, and current trends in the industry. This data can be used to gain insightful marketing metrics thereby, establishing a strong foundation to monitor and make your potential customers into paying ones.

Quick access to Customer Data

Automated systems like CRM makes it easy to access the customer’s data in an organized and presentable format. CRM also helps in enhancing the relationship with the customers by securing their data and fetching relevant information whenever required. The more organized and accessible the data, the higher the efficiency.

Automated Notifications

Whenever there is a new lead, CRM software notifies the lead on their tasks to be performed to ensure there is nothing missed. These notifications are sent via text messages or email. This helps in segmenting your leads to categorize based on geographical location, financial status, etc. In addition, CRM provides regular updates on the progress of the tasks to achieve targets.

Analytics Dashboard

CRM software offers robust analytics coupled with AI (Artificial Intelligence). This helps you to plan the campaigns, lead segmentation, and regularly monitor the progress of activities. It also ensures you to work on future planning and develop strategies to take necessary actions. CRM keeps the workflow simple and efficient by automating and systemizing your tasks.


Organizations with CRM has streamlined data for better decision-making. Employees in their organization will have more productive time, be more effective, and efficient thus providing greater customer service and an increase in sales revenue.

Delight your customers with Aspire’s iEstate, a SaaS cloud-based Real Estate Property Management solution on the Oracle Platform. This real estate ERP, CRM, and property management software helps you to convert sales leads into prospective buyers.

Click here to know how iEstate strengthens your business relationships and increase profitability