What was once considered an acceptable level of enterprise-level customer service might now be termed as unforgettable or dissatisfactory. With the emergence of self-service, many top brands have realized that a live chat functionality on…
You might have heard stories about the challenges of working with offshore partners or you would’ve experienced them yourself. But the truth is by partnering with a nearshore vendor, you can get better software results…
Is the core of today’s retail business all that different from 150 years ago when The Galleria Vittorio – one of the first shopping malls – was opened in Italy. Let’s look at the customer-facing…
Establishing the role of edge computing in retail starts with understanding the value of data-rich insights in unified commerce. Retailers have come a long way from analyzing Nielsen TV ratings and collecting feedback over the…
The world we live in is changing by the minute. Driven by advanced technology built into software applications, it is making people’s daily lifestyle easier, whether it is via their phone, laptop, vehicle or any…
The concept of market research was introduced in the 1920s to enhance and improve the advertising space. Cut to the 1980s, when the term Total Quality Management (TQM) was introduced, the importance for customer satisfaction…
International expansion is among retailers’ top priorities and no wonder, with 45% of global shoppers purchasing goods from overseas stores. It’s time to take some of that market share! There are a whole lot of E-commerce platforms…
The year 2020 accelerated the commerce industry by a decade, permanently altering the way brands run and grow businesses and the role customers play. If there was any doubt that the future of commerce is…
At one point during the 1940s, retailers tried to collect consumer insights by conducting in-depth sessions with customers. Based on Sigmund Freud’s psychoanalytic theories with customers, this process was known as “motivational research”! These days,…
Coco Chanel spoke for all womankind when she said: “A woman needs ropes and ropes of pearls.” The world seems to have taken her at her word. The global jewellery market size, which has seen…
A PWA (Progressive Web App) can be a website or an application. Actually, it can do the work of either. Since 2015, PWAs have been helping retailers democratize shopping experiences for customers, irrespective of how…
Remember Thor, the Son of Odin and the God of Thunder, who was to be the protector of the nine realms? While realm literally means the world, it’s different in the context of Salesforce e-commerce.…
