If you are someone who’s been following digitech trends for the past few years, Robotics Process Automation (RPA) wouldn’t be an unfamiliar term. RPA is an emerging technology that can swiftly perform human intense, laborious…
Having an assistant is always a boon when it comes to getting a job done, be it in any field of work. And, shopping would top that list in a world of consumerism that’s taking…
The year 2017 has seen the rise of complete Digital Transformations and the purveyor of Artificial Intelligence, Virtual Reality, Augmented Reality, and Voice User Interfaces (VUIs) in its development stage over the internet with complex…
Three centuries ago, in the early 1700s, American retailers would offer their customers copper tokens with purchases that could be later redeemed on future purchases. Fast forward to 2018, and in spite of the myriad…
Join Aspire Systems at ascend 2018 to find out how you can use Episerver to transform a customer’s digital journey with Artificial Intelligence and personalization.
This case could even beat the curious case of Benjamin Button because understanding customer behavior is by far the most difficult task for retailers. Have you ever wondered how challenging it is for the retailers…
If we have to name one company that has captured the hearts and markets by addressing the sensibilities of data-savvy millennials, Netflix would be the winner by a mile. This streaming-services giant has steadily progressed…
Shopping is not merely spending money on things at a store anymore, it’s an experience. Customers now don’t just want to shop; they want to live the experience. Retailers have taken the technological advances and…
“Opposite of love is not hate, it’s indifference.” –Elie Wiesel, Nobel laureate. Many a time while planning strategies for customer loyalty programs or customer retention, business owners forget that loyalty is a sentiment. Your strategies…
What’s common between a Great Detective’s work and Big Data Analytics? They both find insights from enormous amounts of accumulated data and use it to solve problems and find answers. Whether it’s the mysterious disappearance…
The customer journey in retail today is continuous and dynamic. It is the customer who calls the shots, hunting down whatever they want, whenever they want it, hopping across multiple touchpoints as they traverse the…
Cognition, as the definition states, is “the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses. Expanding the above definition, cognitive selling can be described as the act of selling,…
