Since the advent of the internet and the subsequent rise of the dot-com boom to the present prominence of Artificial Intelligence, data has been the crucial tool powering and driving the business value and success…
Marketing was once a simple proposition concept, it was required to create advertising campaigns for “brand-building”, which generated leads, and then it drove sales and their job was done. However, with changing times and digital evolution, the concept of marketing has also evolved. In this…
The retail industry is being transformed by Artificial Intelligence (AI). Retailers, today can use AI to engage with their consumers and run sales and marketing plans more effectively, from utilising computer vision to modify promotions in real time to…
There is nothing more important than the general public’s opinion when it comes to marketing. After all, without public approval and purchase, it would be impossible to get any product or idea off the ground. Companies, on…
