Marketing was once a simple proposition concept, it was required to create advertising campaigns for “brand-building”, which generated leads, and then it drove sales and their job was done. However, with changing times and digital evolution, the concept of marketing has also evolved. In this…
Perhaps, while you are reading this blog, someone would have just stepped into a retail store or popular mall, tried on a few clothes and made their purchase without ever pulling out their cards. And…
Everything a jeweller needs to know before starting on their E-commerce journey It’s not always glitz and glam for the jewellery industry. Retailers thrive on wooing the buyer with a high touch and feel the…
