Digital Commerce

How to Attract and Retain Customers Using Salesforce Commerce Cloud’s Campaigns and Promotions

A study by Claremount Graduate University proved that shoppers who get coupons or discounts are happier, less stressed, and are less anxious. The study also found that people actually enjoyed receiving coupons more than gifts.…

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Turn Customers into Brand Advocates with This Simple Guide to Creating Loyalty Programs Using SFCC

Walt Disney famously said, “Do what you do so well that they will want to see it again and bring their friends. What the creator of Mickey Mouse was doing decades ago was telling creators…

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How Magento Crafts Unique Checkout Strategies for Different Businesses?

The eCommerce market is rapidly growing. But reports say, 18% of shoppers abandon their cart due to complicated checkout. Clunky and time-consuming checkout process causes cart abandonment and customers move to competitors for a better…

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Set up (A More Powerful) E-Store with Salesforce’s Commerce Cloud Einstein

Isaac Asimov and Philip K Dick painted a future of Androids dreaming of electric sheep and robots doing just about everything. While we might not be there just yet, artificial intelligence (AI)—sci-fi’s mainstay—has very much…

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Build V/s Buy – Enterprise Analytics Edition for Retailers

How to ace business growth with Enterprise Analytics Staying ahead of the curve has become equally important as the survival of the business itself. However, to drive unperturbed growth, B2C businesses must derive valuable insights…

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6 Security Best Practices for SFCC Administrators

Information security expert Stephane Nappo famously once said “It takes 20 years to build a reputation and a few minutes of cyber-incident to ruin it.” Cybercrime and security threats are by far the greatest downsides…

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Revealed: The Top Ten Secrets Magento Users Employ to Boost Sales Without Coupon Codes

You want to buy cutlery online and soon realize that a particular eCommerce site is offering amazing discounts on kitchenware. As it piques your interest, it could even result in your impulse buying more than…

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Tactics to Enable a Headless Approach Using SFCC – Part II

Headless e-commerce allows for the decoupling of the frontend and backend of storefronts. This allows end-users to experience immersive online shopping experiences and complete transactions, whether they’re on a computer, a smartphone, or other mobile…

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The Ultimate Checklist to Create the Perfect E-Commerce Site Using Magento

According to a study, the e-commerce industry is now home to about 24 million online stores. This means that in this new day and age, people are more invested in sitting in their sweatpants and…

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Tactics to Enable a Headless Approach Using SFCC

With retail on the cusp of major transformation, businesses are looking for new ways to keep shoppers coming back for more. Headless commerce may just be the solution waiting in the wings for retailers looking…

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How SFCC Can Help Reduce Cart Abandonment and Convert Online Shoppers

Cart abandonment is a reality: 3 of every 4 shoppers tend to leave items behind in their online cart. Potential customers walk away from your store for numerous reasons, including an unoptimized checkout strategy, which…

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Salesforce Commerce Cloud Multisite – Single Realm vs Multiple Realm

Remember Thor, the Son of Odin and the God of Thunder, who was to be the protector of the nine realms? While realm literally means the world, it’s different in the context of Salesforce e-commerce.…

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