Digital Commerce Cloud

Salesforce Commerce Cloud: Why is SFRA crucial for your business?

Imagine having a complete, highly customized, scalable and fully functional online storefront ready, within just a few weeks, without having to go through a lot of hassles. Sounds incredible right? Thanks to the cloud-based, software…

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Commerce Cloud Storefront Reference Architecture (SFRA) – What are the things you need to consider while you make a move?

Storefront Reference Architecture (SFRA), the newest platform of SFCC provides retailers a starting point for Webstore. It is synonymous with an out-of-the-box and best-in-class experience. It has easy extensibility that can be customized as per…

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Ways to Prevent your Site from Crashing this Holiday Season

With the holiday season round the corner, it will not be a surprise if some of the ecommerce sites collapse when a trillion of shoppers are trying to shop online. Lack of performance testing, could…

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Wishing A Merry Pre-Holiday Audit For Your eCommerce Platform

Holiday season is the time to celebrate and jump around with joy! It is also the time to stop, look back and retrospect. Look back so that you can look forward and march ahead from…

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Digital Commerce from a Software QA perspective

Top Online retail giants such as Amazon, E-bay, Alibaba are trailblazers who defined digital commerce. From a pure website-based commerce more than a decade ago to mobile apps, commerce platforms customer experience has gone through…

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Top 9 necessary optimizations for your Ecommerce UX Audit – Part 3

We have seen in our first two blogs, Top 9 necessary optimizations for your Ecommerce Audit – Part 1, Part 2 the first and second phase of engaging customers and providing them the best experience…

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Top 9 necessary optimizations for your Ecommerce UX Audit – Part 2

We have seen in our previous blog, Top 9 necessary optimizations for your Ecommerce UX Audit – Part 1, what charms a user and what puts them off when they open an ecommerce website. Having…

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Top 9 necessary optimizations for your Ecommerce UX Audit – Part 1

User Experience has the ability to make or break any website, especially an ecommerce one. For any ecommerce business, UI/UX is where the customer conversation starts and ends. Research indicates that increasing competition and multiple…

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Progressive Web Applications – The future of MCommerce

According to Aberdeen Group, companies with omnichannel engagement strategies enjoy an average of 9.5% year-over-year increase in annual revenue. Omnipresence is the secret mantra. But back in the early 2000s, building an omnichannel strategy was…

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Intelligent Personalization: A Way Forward for the Retail Industry

Gone are the days where segmentation was the only method used to improve customer experience and engagement on E-commerce sites. There is something much bigger than Segmentation which is used to facilitate better customer experience…

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Visual Commerce In 2018: Capture, Upload And Shop!

Every retailer’s end goal is to make their customers happy, and build a good business. This is possible only if a retailer steps inside the shoes of their customers and try to figure out what…

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Voice Activated Shopping Assistants- Must Have for the Millennials & the Mature

It’s a dream come true for every consumer now that we have VUI (voice user interface) and AI (Artificial Intelligence) based assistants helping us find whatever we need and do our tasks for us. Voice…

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